INSTRUCTION: Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors. The strategic plan must include the following:
The business is a Spa
Name of the spa is Lust Life Spa
1. SWOT: – a summarized view of the companys current position, giving the strengths, weaknesses, opportunities, and threats.
1. Competitive advantage: Stating what the company is best at compared to the competition.
1. Strategies: The general methods the company intends to use to reach its vision.
1. Financial assessment: An assessment that helps plan and predict the future, allowing it to gain much better control over its organizations financial performance.
ASSESSMENT
A written report must be presented along with an oral presentation not exceeding 30 minutes.
WRITTEN REPORT RUBRIC
|
Contents |
Weight |
Marker |
Comments |
|
Executive summary |
5 |
||
|
Vision and mission statement SWOT Analysis Long term strategic objectives Short-term goals/priorities/initiatives Strategies Scorecard |
5 10 5 5 5 5 |
||
|
Target customers |
5 |
||
|
Industry Analysis |
5 |
||
|
Competitive advantage |
5 |
||
|
Marketing plan |
15 |
||
|
Financial plan |
10 |
||
|
Implementation |
5 |
||
|
Evaluation |
5 |
||
|
Total |
90 |
SCORING RUBRIC FOR ORAL PRESENTATION
|
Category |
Scoring Criteria |
Total Marks |
Actual Marks |
|
Organization (10 Marks) |
The type of presentation is appropriate for the topic and audience. |
5 |
|
|
Information is presented in a logical sequence. |
5 |
||
|
Content (20 Marks) |
Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation. |
5 |
|
|
Presentation contains accurate information. |
10 |
||
|
Material included is relevant to the overall message/purpose. |
5 |
||
|
There is an obvious conclusion summarizing the presentation. |
5 |
||
|
Presentation (20 Marks) |
Presenters maintain good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). |
5 |
|
|
Speaker uses a clear, audible voice. Good language skills and pronunciation are used |
5 |
||
|
Visual aids are well prepared, informative, effective, and not distracting. |
5 |
||
|
Length of presentation is within the assigned time limits. 30 minutes per group. |
5 |
||
|
Score |
Total Marks |
50 |
2022- Semester 2
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