answered:    Research the company on its own website,  The Coca-Cola Corporation the public filings on the Sec

  

Research the company on its own website,  The Coca-Cola Corporation the public filings on the Securities and Exchange Commission’s Filings & Forms page, Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will give a 15-minute presentation to the board of directors of the corporation. Use the Capstone Template [PPTX] to ensure that your assignment meets the requirements.

Requirements

Develop an 8-12 slide PowerPoint presentation with speaker notes based upon your assignments from Weeks 3, 6, and 8, and the following:

  • Develop an executive-level PowerPoint presentation with      8-12 slides that contain speaker notes and appropriate graphics.
  • Create a SWOT analysis for the company to determine its      major strengths, weaknesses, opportunities, and threats.
  • Based on the SWOT analysis, outline a strategy for the      company to capitalize on its strengths and opportunities, and minimize its      weaknesses and threats.
  • Discuss the various levels and types of strategies the      firm may use to maximize its competitiveness and profitability.
  • Outline a communications plan the company could use to      make the strategies you recommend above known to all stakeholders.
  • Assess efforts by this corporation to be a responsible      (ethical) corporate citizen and determine the impact these efforts (or      lack thereof) have on the company’s bottom line. Provide specific examples      to support your response.

BUS499 Capstone

Week 10 Assignment

Insert Student’s Name Here

Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation

Do Not type every word you plan to say on the slide. Use bullet points only.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

1

SWOT Analysis of Company Name

Strengths
Insert a bullet or two describing strengths of the firm
Weaknesses
Insert a bullet or two describing weaknesses of the firm
Opportunities
Insert a bullet or two describing opportunities available to the firm
Threats
Insert a bullet or two describing threats to the firm

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

2

SWOT Analysis Strategy

Strengths and Opportunities

Insert a bullet describing the strategy to capitalize on strengths and opportunities

Insert another bullet describing the strategy to capitalize on strengths and opportunities

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

3

SWOT Analysis Strategy

Weaknesses and Threats

Insert a bullet describing the strategy to minimize weaknesses and threats

Insert another bullet describing the strategy to minimize weaknesses and threats

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.

4

Competitiveness Strategy

Competitiveness

1st bullet point of levels and types of strategies to maximize competitiveness

2nd bullet point of levels and types of strategies to maximize competitiveness

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.

5

Profitability Strategy

Profitability

1st bullet point of levels and types of strategies to maximize profitability

2nd bullet point of levels and types of strategies to maximize profitability

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.

6

Communications Plan

Competitiveness Strategies

1st bullet point on the plan to communicate the competitiveness strategies to stakeholders

2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.

7

Communications Plan

Profitability Strategies

1st bullet point on the plan to communicate the profitability strategies to stakeholders

2nd bullet point on the plan to communicate the profitability strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.

8

Corporate Social Responsibility

Responsible (ethical) corporate citizen

1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

Impact of efforts on company’s bottom line

1st bullet point on the impact the efforts have on the company’s bottom line – specific example

2nd bullet point on the impact the efforts have on the company’s bottom line – specific example

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

9

References

Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.

Insert second source

Insert third source

Insert any additional sources

You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.

10

1

Figures title: 7

Week 8 Business-Level and Corporate-Level Strategies Assignment

Lynn Williams

BUS499 Business Administration Capstone

Dr. Joseph Keller

February 23,2022

Week 8 Business-Level and Corporate-Level Strategies Assignment


Coca-Cola is an American international corporation and the world’s biggest beverage producer and supplier. Its portfolio includes 3500 goods sold under 500 distinct brand names and it functions in 200 nations and serves more than 1.8 billion people every day (Coca-Cola, 2022,1). Apart from competitiveness, the company has substantial challenges, such as health issues, which have shifted consumer preferences toward healthier products. To overcome the obstacles inherent in today’s business world, the company has implemented a variety of tactics, including corporate-level and business-level approaches, in order to maintain its market position. This paper explains an analysis of all business and corporate approaches and identifies those which are most efficient and includes Coca-Cola’s primary competition, Pepsi, to determine if it can outperform the latter.

Business-Level Strategies

Since its founding in 1886, the firm has worked hard to distinguish its products from those of its competitors around the world in order to give customers with distinctive and high-quality items. For example, its top goods, such as Coca-Cola, Sprite as well as Fanta, are produced under precisely and strictly controlled formula, which have distinguished them as distinctive and refreshing, attracting a large number of consumers around the world. Apart from that, distinction can be observed in other corporate processes like marketing (Banks, 2016,2). Marketing efforts and labeling for the company have always been distinctive. In addition, it always comes in a variety of bottle forms to choose from. It is essential to note that the company is constantly introducing new varieties of its old items, allowing customers to choose from a selection of enhanced tastes for their products.

Low-cost leadership approach is employed by the organization to ensure that it provides high-quality items at a low and affordable cost. In order to maintain a healthy profit margin and acquire a competitive edge, the Coca-Cola business has concentrated its efforts for many years on managing its administrative and marketing expenses. Research and development, producing, as well as promotional efforts have all contributed to Coca-Cola’s ability to spend the bare minimum of funds in the manufacturing method, allowing them to sell products at a cheaper cost than its rivals (Najaf, Najaf & Shah, 2017,3). The corporation has managed to retain a high degree of standardization, allowing it to maintain firm control over the production of its manufacturing operation, packaging, and marketing, allowing it to flourish comfortably in today’s hard corporate environment while having a diverse product range.

Based on an examination of the three business-level approaches of differentiation, low-cost leadership, as well as focus strategy, we may draw certain conclusions. Differentiation, in my view, will continue to be the most excellent method in the near future and into the future. As a matter of fact, Coca-Cola products are renowned throughout the world for their distinctiveness. Take, for instance, Coca-Cola, the world’s most popular beverage, which is renowned for the distinct flavor of its goods and the value proposition that goes with it (Najaf, Najaf & Shah, 2017,3). In the long term, if the company continues to provide unique products by experimenting with different flavors and developing new items with a distinct taste, the company will distinguish itself from its rivals and obtain a competitive advantage over the competition. market leading position in the international beverage business, which is critical to notably, if the changes are relevant and follow the consumer goods Coca-Cola will remain to be ahead of the competition.

Corporate-Level Strategies

. To achieve its growth objectives, the corporation has implemented a variety of growth techniques, including horizontal and growth strategies. A horizontal expansion strategy, for example, is used when the company plans to reach new and overseas markets. As a consequence, the organization now operates in 200 countries over six different geographic zones. Apart from that, the company has worked hard to develop and enhance its distribution model in a variety of potential markets by pouring large sums of money into its supply chain in order to increase its vertical growth by allowing it to regulate the processing and marketing expenses in order to support expansion into new geographical areas (Najaf, Najaf & Shah, 2017,3). In order to create a diverse market mix, the corporation implements a diversification strategy. When the company first started out, it was a soft drink maker. Over the years, the corporation has ventured into new sectors like mineral water, fruit juice, soda, coffee, and tea, to name just a few. These efforts have enabled the organization to more successfully compete in the global marketplace against other leading beverage brands.

The Coca-Cola Corporation has used stability methods on a number of different times. Stability strategies entail undertaking measures that assist the organization to avoid incurring losses and hence prevent going out of business. For example, Coca-Cola has suspended the operations of some of its subsidiaries during periods of severe economic conditions or due to internal problems (Banks, 2016,2). When some growth tactics are deemed unworkable, they may be fully abandoned or temporarily suspended. These initiatives have allowed the company to avoid incurring a monetary loss as a result of participating in financially unviable ventures.

The company applies the retrenchment approaches to affiliates or business divisions that are underperforming financially. This includes a variety of operations such as budget reductions in manufacturing, research and development, as well as marketing, among others. This is typically done in order to avoid losses in regions where the firm is not performing well. When the scenario does not appear to be improving, the corporation may choose to entirely cease operations and sell the business entity to other parties who are interested in purchasing the business.

The business strategy is the most significant strategy since it is the strategy that drives growth. There are yet more markets to be discovered. Consequently, if the corporation strengthens its distribution network and achieves vertical growth in a variety of different areas of the globe, it will be able to expand the number of markets where it can sell the goods, thereby strengthening its market position in the highly competitive global drinks industry (Najaf, Najaf & Shah, 2017,3). Growth strategies are the only way to achieve continuous progress in company operations, business network, as well as product quality and reliability. Aside from that, the diversification component of the growth plan will ensure that the firm has a market mix by delivering items that support the major corporate brands in cases when they are underperforming in a particular market.

Competitive Environment

The beverage sector is extremely competitive on a global scale. Presently, there are a number of small to large scale businesses that provide a wide range of products. For example, the Pepsi corporation, which has enjoyed enormous development in recent years and is the second most wanted brand in the beverage market, with its Pepsi cola operating relatively well, is the toughest rival in this specific industry.

The Pepsi Corporation was formed in New York City, US in 1965. It is involved in the manufacture of nonalcoholic drinks as well as food processing products. Note that Pepsi is a largest multinational manufacturer of foods and beverages as well as snacks, which is important to remember. PepsiCo and PepsiCo International were the names of the two units that used to function within the company. Pepsi’s primary priority has been on quality; this is one of the business aspects that PepsiCo has emphasized. Its primary commitment has been to safeguard and attract clients. That is why they notify their consumers about the criteria that apply to all PepsiCo products (Kayaba, Boyraz, & Derdiyok, 2017,4). They place quality assurance labels on them to increase trust. Additionally, it adheres to environmental standards in order to avoid running afoul of the government.

PepsiCo’s promotional technique has offered a substantial challenge to Coca-Cola in recent years (Kayabao, Boyraz, & Derdiyok, 2017,4). It communicates with clients about its brand portfolio through a variety of celebrity figures, music, and games in order to appeal to the younger generation, which is getting more interested in carbonated beverages than the older generations. Additionally, it promotes their products using the internet, other digital channels such as social media, and sponsorships. Customers have been more health concerned in recent years. This transition poses a hazard since it makes consumers choosy, as they carefully consider the health implications of things prior to purchasing. As a result, coke has ramped up and begun producing coke without sugar for individuals who have sugar-related health concerns, thereby increasing market share.

PepsiCo, like Coca-Cola, has expanded its product line beyond carbonated beverages to include snacks. Its snack offerings have seen significant growth in recent years, assisting the company in increasing its income. Some analysts believe that the company’s expansion into the snack business will provide it with an additional source of competitive edge over its rival Coca-Cola in the future. For example, the corporation’s success in the snack market is something that the Coca-Cola Corporation has struggled to emulate and compete with (Coca-Cola, 2022,1). Pepsi’s competitive advantage, gained as a consequence of its snack business, along with the organization’s growth in the water sector, will continue to aid the firm’s productivity and speed into the future.

Market Cycles

The competition between the two will intensify in the first cycle market, however Coke will still lead the way, since first cycle markets are extremely competitive. Companies that want to thrive must constantly invent new goods and also come up with methods that will allow them to outperform their competition and survive. Because of Coca-Cola’s inventive nature, the corporation will continue to thrive and maintain its competitive advantage against Pepsi. The volatility of the market means that a corporation cannot rely on a single set of resources (Hitt, Ireland, & Hoskisson, 2020,5). The needs of consumers are continuously altering, and businesses that want to succeed must go out of their way to detect gaps and emerging trends, and then incorporate these into their goods or services to stay competitive. As a result, the Pepsi Corporation will maintain its competitiveness by diversification and timely responses to consumer changes, ensuring that it remains a formidable competitor against Coca-Cola. The performance will not change even in a slow market. In summary, despite severe competition from other well-established organizations such as PepsiCo, the Coca-Cola Corporation will always be the leader in the beverage sector. Its differentiation approach always leads in the creation of one-of-a-kind products. Coca-Cola, for example, has addressed the high sugar complaints in its beverages raised by specific consumers by developing a cola that contains no sugar at all. That the organization is responding positively to consumer awareness of healthy products is evidenced by the fact that they have maintained their momentum and will continue to be a trusted brand by many consumers in the future. On the contrary, his nearest competitor, Pepsi Co., has expanded its product line by entering the snack business, which has been well received by customers, allowing it to achieve a competitive edge over Coca-Cola in the process. Coca-Cola, on the other hand, will always be able to keep ahead of the competition because of its large range of goods and its well-known brand name.

Sources

1. The Coca-Cola Company (2022). https://www.coca-colacompany.com/packages/brands

2. Banks, Hamish, 2016. “The Business of Peace: Coca-Cola’s contribution to Stability, Growth, and Optimism,” Business Horizons, Elsevier, vol. 59(5), pages 455-461.

3. Kayaba, T. D., Boyraz, G., & Derdiyok, R. (2017). Examining Coca-Cola and Pepsi Brands under the Basis of Globalization and Multinational Companies. International Journal of Academic Research in Business and Social Sciences. Vol.7, No.12, pgs. 351-358.

4. Najaf, R., Najaf, K., & Shah, I. H. (2017). Strategic Alliances for International Business and Global Competition. International Journal of Information, Business and Management; Chung-Li Vol. 9, Iss. 3, 
pgs. 131-146.

5. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.

1

Figures title: 7

Week 8 Business-Level and Corporate-Level Strategies Assignment

Lynn Williams

BUS499 Business Administration Capstone

Dr. Joseph Keller

February 23,2022

Week 8 Business-Level and Corporate-Level Strategies Assignment


Coca-Cola is an American international corporation and the world’s biggest beverage producer and supplier. Its portfolio includes 3500 goods sold under 500 distinct brand names and it functions in 200 nations and serves more than 1.8 billion people every day (Coca-Cola, 2022,1). Apart from competitiveness, the company has substantial challenges, such as health issues, which have shifted consumer preferences toward healthier products. To overcome the obstacles inherent in today’s business world, the company has implemented a variety of tactics, including corporate-level and business-level approaches, in order to maintain its market position. This paper explains an analysis of all business and corporate approaches and identifies those which are most efficient and includes Coca-Cola’s primary competition, Pepsi, to determine if it can outperform the latter.

Business-Level Strategies

Since its founding in 1886, the firm has worked hard to distinguish its products from those of its competitors around the world in order to give customers with distinctive and high-quality items. For example, its top goods, such as Coca-Cola, Sprite as well as Fanta, are produced under precisely and strictly controlled formula, which have distinguished them as distinctive and refreshing, attracting a large number of consumers around the world. Apart from that, distinction can be observed in other corporate processes like marketing (Banks, 2016,2). Marketing efforts and labeling for the company have always been distinctive. In addition, it always comes in a variety of bottle forms to choose from. It is essential to note that the company is constantly introducing new varieties of its old items, allowing customers to choose from a selection of enhanced tastes for their products.

Low-cost leadership approach is employed by the organization to ensure that it provides high-quality items at a low and affordable cost. In order to maintain a healthy profit margin and acquire a competitive edge, the Coca-Cola business has concentrated its efforts for many years on managing its administrative and marketing expenses. Research and development, producing, as well as promotional efforts have all contributed to Coca-Cola’s ability to spend the bare minimum of funds in the manufacturing method, allowing them to sell products at a cheaper cost than its rivals (Najaf, Najaf & Shah, 2017,3). The corporation has managed to retain a high degree of standardization, allowing it to maintain firm control over the production of its manufacturing operation, packaging, and marketing, allowing it to flourish comfortably in today’s hard corporate environment while having a diverse product range.

Based on an examination of the three business-level approaches of differentiation, low-cost leadership, as well as focus strategy, we may draw certain conclusions. Differentiation, in my view, will continue to be the most excellent method in the near future and into the future. As a matter of fact, Coca-Cola products are renowned throughout the world for their distinctiveness. Take, for instance, Coca-Cola, the world’s most popular beverage, which is renowned for the distinct flavor of its goods and the value proposition that goes with it (Najaf, Najaf & Shah, 2017,3). In the long term, if the company continues to provide unique products by experimenting with different flavors and developing new items with a distinct taste, the company will distinguish itself from its rivals and obtain a competitive advantage over the competition. market leading position in the international beverage business, which is critical to notably, if the changes are relevant and follow the consumer goods Coca-Cola will remain to be ahead of the competition.

Corporate-Level Strategies

. To achieve its growth objectives, the corporation has implemented a variety of growth techniques, including horizontal and growth strategies. A horizontal expansion strategy, for example, is used when the company plans to reach new and overseas markets. As a consequence, the organization now operates in 200 countries over six different geographic zones. Apart from that, the company has worked hard to develop and enhance its distribution model in a variety of potential markets by pouring large sums of money into its supply chain in order to increase its vertical growth by allowing it to regulate the processing and marketing expenses in order to support expansion into new geographical areas (Najaf, Najaf & Shah, 2017,3). In order to create a diverse market mix, the corporation implements a diversification strategy. When the company first started out, it was a soft drink maker. Over the years, the corporation has ventured into new sectors like mineral water, fruit juice, soda, coffee, and tea, to name just a few. These efforts have enabled the organization to more successfully compete in the global marketplace against other leading beverage brands.

The Coca-Cola Corporation has used stability methods on a number of different times. Stability strategies entail undertaking measures that assist the organization to avoid incurring losses and hence prevent going out of business. For example, Coca-Cola has suspended the operations of some of its subsidiaries during periods of severe economic conditions or due to internal problems (Banks, 2016,2). When some growth tactics are deemed unworkable, they may be fully abandoned or temporarily suspended. These initiatives have allowed the company to avoid incurring a monetary loss as a result of participating in financially unviable ventures.

The company applies the retrenchment approaches to affiliates or business divisions that are underperforming financially. This includes a variety of operations such as budget reductions in manufacturing, research and development, as well as marketing, among others. This is typically done in order to avoid losses in regions where the firm is not performing well. When the scenario does not appear to be improving, the corporation may choose to entirely cease operations and sell the business entity to other parties who are interested in purchasing the business.

The business strategy is the most significant strategy since it is the strategy that drives growth. There are yet more markets to be discovered. Consequently, if the corporation strengthens its distribution network and achieves vertical growth in a variety of different areas of the globe, it will be able to expand the number of markets where it can sell the goods, thereby strengthening its market position in the highly competitive global drinks industry (Najaf, Najaf & Shah, 2017,3). Growth strategies are the only way to achieve continuous progress in company operations, business network, as well as product quality and reliability. Aside from that, the diversification component of the growth plan will ensure that the firm has a market mix by delivering items that support the major corporate brands in cases when they are underperforming in a particular market.

Competitive Environment

The beverage sector is extremely competitive on a global scale. Presently, there are a number of small to large scale businesses that provide a wide range of products. For example, the Pepsi corporation, which has enjoyed enormous development in recent years and is the second most wanted brand in the beverage market, with its Pepsi cola operating relatively well, is the toughest rival in this specific industry.

The Pepsi Corporation was formed in New York City, US in 1965. It is involved in the manufacture of nonalcoholic drinks as well as food processing products. Note that Pepsi is a largest multinational manufacturer of foods and beverages as well as snacks, which is important to remember. PepsiCo and PepsiCo International were the names of the two units that used to function within the company. Pepsi’s primary priority has been on quality; this is one of the business aspects that PepsiCo has emphasized. Its primary commitment has been to safeguard and attract clients. That is why they notify their consumers about the criteria that apply to all PepsiCo products (Kayaba, Boyraz, & Derdiyok, 2017,4). They place quality assurance labels on them to increase trust. Additionally, it adheres to environmental standards in order to avoid running afoul of the government.

PepsiCo’s promotional technique has offered a substantial challenge to Coca-Cola in recent years (Kayabao, Boyraz, & Derdiyok, 2017,4). It communicates with clients about its brand portfolio through a variety of celebrity figures, music, and games in order to appeal to the younger generation, which is getting more interested in carbonated beverages than the older generations. Additionally, it promotes their products using the internet, other digital channels such as social media, and sponsorships. Customers have been more health concerned in recent years. This transition poses a hazard since it makes consumers choosy, as they carefully consider the health implications of things prior to purchasing. As a result, coke has ramped up and begun producing coke without sugar for individuals who have sugar-related health concerns, thereby increasing market share.

PepsiCo, like Coca-Cola, has expanded its product line beyond carbonated beverages to include snacks. Its snack offerings have seen significant growth in recent years, assisting the company in increasing its income. Some analysts believe that the company’s expansion into the snack business will provide it with an additional source of competitive edge over its rival Coca-Cola in the future. For example, the corporation’s success in the snack market is something that the Coca-Cola Corporation has struggled to emulate and compete with (Coca-Cola, 2022,1). Pepsi’s competitive advantage, gained as a consequence of its snack business, along with the organization’s growth in the water sector, will continue to aid the firm’s productivity and speed into the future.

Market Cycles

The competition between the two will intensify in the first cycle market, however Coke will still lead the way, since first cycle markets are extremely competitive. Companies that want to thrive must constantly invent new goods and also come up with methods that will allow them to outperform their competition and survive. Because of Coca-Cola’s inventive nature, the corporation will continue to thrive and maintain its competitive advantage against Pepsi. The volatility of the market means that a corporation cannot rely on a single set of resources (Hitt, Ireland, & Hoskisson, 2020,5). The needs of consumers are continuously altering, and businesses that want to succeed must go out of their way to detect gaps and emerging trends, and then incorporate these into their goods or services to stay competitive. As a result, the Pepsi Corporation will maintain its competitiveness by diversification and timely responses to consumer changes, ensuring that it remains a formidable competitor against Coca-Cola. The performance will not change even in a slow market. In summary, despite severe competition from other well-established organizations such as PepsiCo, the Coca-Cola Corporation will always be the leader in the beverage sector. Its differentiation approach always leads in the creation of one-of-a-kind products. Coca-Cola, for example, has addressed the high sugar complaints in its beverages raised by specific consumers by developing a cola that contains no sugar at all. That the organization is responding positively to consumer awareness of healthy products is evidenced by the fact that they have maintained their momentum and will continue to be a trusted brand by many consumers in the future. On the contrary, his nearest competitor, Pepsi Co., has expanded its product line by entering the snack business, which has been well received by customers, allowing it to achieve a competitive edge over Coca-Cola in the process. Coca-Cola, on the other hand, will always be able to keep ahead of the competition because of its large range of goods and its well-known brand name.

Sources

1. The Coca-Cola Company (2022). https://www.coca-colacompany.com/packages/brands

2. Banks, Hamish, 2016. “The Business of Peace: Coca-Cola’s contribution to Stability, Growth, and Optimism,” Business Horizons, Elsevier, vol. 59(5), pages 455-461.

3. Kayaba, T. D., Boyraz, G., & Derdiyok, R. (2017). Examining Coca-Cola and Pepsi Brands under the Basis of Globalization and Multinational Companies. International Journal of Academic Research in Business and Social Sciences. Vol.7, No.12, pgs. 351-358.

4. Najaf, R., Najaf, K., & Shah, I. H. (2017). Strategic Alliances for International Business and Global Competition. International Journal of Information, Business and Management; Chung-Li Vol. 9, Iss. 3, 
pgs. 131-146.

5. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.

1

2

Week 3 Strategic Management and Strategic Competitiveness Assignment
In this

Lynn Williams

Strayer University

BUS499 Business Administration Capstone

Professor Joseph Keller

January 18, 2022

Week 3 Strategic Management and Strategic Competitiveness Assignment

In this assignment, I will explore Coca-Cola Corporation’s competitiveness and strategic management. The assignment will involve examining how technological changes and globalization affect the Coca-Cola Company by applying both resource-based and industrial-organizational models to identify ways the company may be able to earn above-average returns. Next, I will discuss the impact of the Coca-Cola Company’s vision and mission statement on its overall success.  In my final analysis, I will examine how each stakeholder group impacts the organization.

Globalization

Globalization is global growth, and it has affected nearly every aspect of firms competing against each other in the twenty-first century. These advancements can be attributed to data, goods and services, integrating consumers, and domestic marketsThe increase and vicissitudes in globalization have allowed companies to maximize profitability and upsurge their market share, and in order to position themselves successfully in the global marketplace, companies must understand the global economy well (Hitt,2020, 1). Atlanta pharmacist John Stith Pemberton came up with Coca-Cola in 1886 when he combined syrup with carbonated water. Designed and named by Frank Robinson, his bookkeeper, the drink has become a world-renowned soft drink (Myers,2020,2).

Coca-Cola is recognized worldwide as the leading beverage brand. Growing rapidly, this company is also the largest beverage company globally. Since the 1920s, the company has evolved into a global network that brings joy to hundreds of millions of thirsty people every day. Today, the Coca-Cola system operates in more than 200 countries and produces practically 450 beverage brands, enabling millions of people every day to refresh themselves with a nice cold Coke. As Coca-Cola continues to expand its global presence and become more admired, it remains deeply committed to creating the world’s most revered trademark (A Global Business, 2011).   

Technology

Technology has made the company’s operations more efficient, particularly in sales, production, and distribution. When it comes to using technology to innovate, other businesses could take a page from Coca-Cola’s book. The company constantly innovates, rebrands, advertises, and adopts new technologies to enhance its brand and present itself according to the latest worldwide trends and fads. The first freestyle dispensers were introduced by Coca-Cola in late 2010 and early 2011. As opposed to conventional soda fountains, freestyle dispensers allow consumers to create their own beverage mixture by choosing from a wide range of drink options. With its computer-like interface, freestyle dispenser technology provides a greater variety of drinks, records consumers’ preferences, and sends that information back to Coca-Cola as market research (K. Ireland, 3). Coca-Cola’s innovative management system elevates the brand to the forefront of brand management by focusing on technological advances. There is no doubt that Coca-Cola has gained the trust and recognition of consumers. Throughout their history, they have introduced niche-specific beverages and have met and exceeded the demands of their customers.

Industrial Organization Model

Utilizing the industrial-based model, Coca-Cola will be able to generate above-average returns. In its form, the industrial-based model provides a picture of the business’ external environment by illustrating how certain competitive factors affect the business’ strategic direction (Hitt, 2020). Considering the public information that is available, Coca-Cola can access its major competitors, Dr. Pepper, Snapple, Nestle, and PepsiCo, based on the industry public information. Using the SEC’s Filings & Forms database and analyzing these companies, it can be determined if they pose a threat to our brand’s reputation. This information will also allow Coca-Cola to formulate strategies that will maximize above-average returns while maintaining a competitive edge within its external environment. These strategies could include introducing new products to enhance its existing brands, as well as improving competitive advertising tactics to attract larger target markets and audiences. The brand could also introduce new packaging and upscale dispenser devices (Shwetha Gowri Nagaraj, 5). Such tactics would place competitors under pressure to improve their offerings as well.

Resource-Based Model

The resource-based model embraces the internal environment of the business. This model summarizes the business’s strengths and weaknesses and identifies how it can earn above-average returns using its internal structures. Coca-Cola is the beverage industry’s most recognizable brand. It has a global market presence, superior brand power, and a robust market share, as well as a loyal customer base; however, it has its weaknesses. It contains a lot of sugars and carbohydrates, which are detrimental to an individual’s health. According to a large number of health experts, sugar consumption poses a significant health risk to adults and children alike. The Coca-Cola brand is powerful, so its product variants should also be marketed and introduced to the market. These might include sugar-free snacks, beverages, or other products. This will allow Coca-Cola to gain market shares, improve its appeal to the health-conscious, earn above-average returns as well as continue on its path to becoming more sustainable in the future. (Shwetha Gowri Nagaraj, 5).

Vision

Vision statements describe what a company aspires to achieve, which provides meaning and significance to its existence. Coca-Cola’s business operations reflect its vision and mission statements; the brand still adheres to its statements after more than 120 years in business. In its vision statement, “Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit” (Coca-Cola,2022,6). Coca-Cola refers to the brand as a catalyst for change and development both inside and outside the beverage industry. During this process, the company transformed its business practices in order to become socially responsible and environmentally sustainable so that it can benefit and impact its employees, as well as the community. While simultaneously enhancing its brand recognition for the future, Coca-Cola leads the industry in innovation, strategic and management competitiveness, design, and marketing excellence, making its brand loved by consumers. In addition to establishing leadership across brands, Coca-Cola develops strong business alliances locally and globally to create opportunities for people and communities. It is these initiatives that contribute to the strength of its brand worldwide (Coca-Cola,2022,6).

Mission

Coca-Cola’s mission specifies three essential elements; Refresh the World to Make a Difference and, at the same time, Spread Optimism and Happiness. Throughout the history of Coca-Cola, it has been defined as a beverage to refresh the world. As part of its sustainable business, it aims to refresh the body, mind, and spirit through its products. It is Coca-Cola’s commitment to make a difference by working together to create a better future for humanity, communities, and the world as a whole. Through their operations, Coca-Cola promotes optimism and happiness over time. Today, Coca-Cola is recognized as a universal symbol of happiness. As long as the brand continues to exist, it will never cease to offer refreshing products that are refreshing, inspire optimism, and spread happiness to all of its loyal customers. (The Coca-Cola,2022,6).

Stakeholders

A company’s stakeholder participation is crucial to its success, and companies rely heavily on them since they facilitate its advancement, achieving their goals and objectives, and ensuring survival and success. Coca-Cola has a number of stakeholders in both its local and global operations. Among them are the company’s management team and staff, who are responsible for the organization’s daily operations. Employees in the production areas are included. They are also accountable for complying with all rules and regulations when going about their daily activities by prioritizing productivity, safety, and security. Customers, restaurants, and small businesses are also stakeholders. These entities are combined in the community and business world. They are people and companies to whom Coca-Cola has provided good quality products, benefits, and assistance with customers’ needs. Additionally, Coca-Cola’s suppliers are stakeholders as well, contributing to the company’s growth by helping it meet its objectives, succeed in the marketplace, and deliver high-quality products and services (Coca-Cola Company, 7).

Conclusion

In conclusion, strategic management and competitiveness have become universal concepts, where businesses constantly strive to differentiate themselves in the marketplace, and technology is advancing at an accelerating rate. We are living in a challenging economic time, and it is critical for organizations to have strategic management and competitiveness processes in order to successfully compete in a global market.

Sources

1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.

2. Myers, A. (2020). Coca-Cola Company. Salem Press Encyclopedia.

3. The Coca-Cola Company (2012, December 13). A Chronical of Coca-Cola: A Global Business Retrieved, from https://www.coca-colacompany.com/news/the-chronicle-of-coca-cola-a-global-business

4. Kay Ireland. No date. Does Coca-Cola Use Technology to Gain an Advantage? https://smallbusiness.chron.com/cocacola-use-technology-gain-advantage-27339.html.

5. Shwetha Gowri Najaraj. No date. The Coca-Cola Company’s Competitive Strategies. https://medium.com/@shwethagowri/coca-cola-competitive-strategies-6af18bb70d6f.

6. The Coca-Cola Company. Analysis of Coca-Cola Mission, Vision & Values 2022. https://visionarybusinessperson.com/coca-cola/.

7. The Coca-Cola Company. No date. Who Are Your Partners on Sustainability 2022?  https://www.coca-colacompany.com/faqs/who-are-your-partners-on-sustainability.

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