Expert Answer:Week 2 Assignment – The Facets Model of Advertisin

Answer & Explanation:Week 2 Assignment – The Facets Model of Advertising Effects
Learning Objectives Covered1. Define the Facets Model of Advertising EffectsBackgroundBrand CommunicationBrand Communication is how a company sends a message to consumers
about their brand. During the 2016 Summer Olympics, Nike launched an
advertising campaign focusing on the unlimited potential of both
everyday and professional athletes. According to a study by Google,
Nike’s ads were the most remembered by consumers during the Olympic
games, beating out other companies like Coca Cola, Tide, and McDonald’s.
Take a look at this video from that campaign:Nike: Unlimited You (2:58)https://www.youtube.com/watch?v=IA7ULX_V4jkLinks to an external site.

When you watched the video, what kinds of emotions did you feel? Did
it get you to think? Did it inspire you to do anything? As the campaign
title “Unlimited” implies, Nike did a great job with this campaign of
breaking through expectations and delivering thought-provoking material
that caught their audience’s attention and engaged their emotions. In
this particular video, for example, rather than sticking with familiar
motivational lines about average, or even less than average, athletes
eventually excelling at their chosen sports, they broke off from the
script and took defying expectations to a whole new level, really
driving home the idea of being unlimited.So, what kinds of factors are important to consider when spreading
the word about your brand? We can determine advertising goals and
analyze the effectiveness of brand communication using a six-factor
model called the Facets Model of Effects.Facets Model of EffectsThe Facets Model of Effects focuses on the various aspects of a
consumer’s response to the brand message in order to determine what
strategies will engage their attention. This model focuses on what the
consumers see/hear, feel, think/understand, connect with, believe, and
act/do to determine how the consumer can be effectively reached by the
brand message. Depending on the type of impact desired, different facets
of the model may be focused on more heavily in any given campaign.See/Hear – PerceptionIn order for an ad to be
successful, it needs to be noticed. Perception is the process by which
we receive information through our senses. Consumers are constantly
being bombarded by various sources of stimuli. Ads that stand out and
“break through” all of the other stimuli competing for the consumer’s
attention will leave a more lasting impression on the audience.Feel – EmotionThis facet of the model focuses on
how the brand communication affects the consumer’s wants, emotions,
mood, and feelings. Emotional responses are powerful in the way that
they can push past disinterest. By creating a positive response to the
brand, the audience is drawn in. Alternatively, emotions can be used to
create negative feelings towards a problem the brand can solve.Think/Understand – CognitionAnother strategy
that can be used for effective brand communication is creating material
that will make the consumer stop and think. Cognition refers to how the
consumer learns about and gains understanding of information.
Advertising can draw on a consumer’s thinking and understanding by
providing information about the product or sharing comparisons with
other products.Connect – AssociationAssociation often utilizes
symbolism to create a connection with the consumer, relating the brand
to some type of quality or characteristic that the intended audience
values. The result should be to transform the brand into something
unique or more special than other similar products. Products may be
advertised as something specially suited for athletes, teenagers,
traveling, or any variety of other options that may best reach the
targeted consumers.Believe – PersuasionPersuasion focuses on trying
to influence the audience to believe or do something. It can draw from
people’s motivations, outside influences, engagement with the brand, and
ultimately tries to produce conviction in the consumer. Trying to
create or change attitudes is crucial to brand communication.Act/Do – BehaviorThe act/do facet of the model
aims at trying to inspire action. This may be direct action, or an
immediate response, or more often it aims for indirect action, or a
delayed response. Creating a behavioral response from the consumer is
often the most important goal in brand communication because it drives
the consumer to invest in the brand whether that may be through sales,
advocating for the product, or engaging in social action causes.CitationsWhich TV Ads Made the Podium During the 2016 Olympics? (2016, August 23). Retrieved from https://analytics.googleblog.com/2016/08/which-tv-ads-made-podium-during-2016.htmlLinks to an external site.PromptFor this assignment, you will need to choose a brand and review one
of their recent advertising or marketing campaigns, then write a 600
word paper in proper IWG format discussing how the campaign utilized the
facets model of effects.Please follow this outline for your paper:I. Title Page1. Your name2. The Assignment name3. The course name3. The dateII. An overview of the facets model of effects 1. What are the facets model of effects?2. How do they work?3. What are size effects?4. What is one sentence that will describe each effect?III. An overview of your chosen brand1. What brand did you choose to profile?2. Why did you choose this brand?3. What advertising or marketing campaign are you writing about?4. Why did you choose this campaign?IV. The facets model effects and your chosen brand1. Which of the effects do you think is shown by this marketing campaign?2. What specific parts of the campaign make you think this effect is shown?3. Do you think the chosen effect is the most effective? Why or why not?4. Is there another effect you think they could have used? If so, what? If not, why not?V. ReferencesUse at least two outside sources for your references and citations.File Naming + Submission InstructionsSave your paper as: MAN230_Assignment2_FirstLast.docxSubmit your Word Doc for this Assignment.
Please proceed to the remaining item for week two when you are ready:Course MediaWk 2 DiscussionWk 2 AssessmentRubric
120 pt Assignment Rubric (2)

120 pt Assignment Rubric (2)

Criteria
Ratings

Pts

This criterion is linked to a Learning Outcome
IWG Formatting
Student
submission followed the Institution Writing Guidelines, if applicable,
or followed formatting requirements for assignment as directed in the
instructions.

18.0
pts
Recognizes
intellectual property in the in-text citations and reference page.
Double-spaced. 12 point font size, 1” margins (top, bottom, right,
left), Times New Roman, Arial, or Courier. Semi-structured formatting
consistent with rudimentary understanding. Title page includes student
name, course, and paper title.

0.0
pts
No Description

18.0 pts

This criterion is linked to a Learning Outcome
Mechanics
Use of
grammar, spelling, punctuation, and word choice is appropriate.
Structure is logical, concise, and consistent. Transition sentences
connect ideas/topics-sections are organized and demonstrate fluid
thought. Verb tense is consistent and appropriate.

18.0
pts
Use of
grammar, spelling, punctuation, and word choice is appropriate.
Structure is logical, concise, and consistent. Transition sentences
connect ideas/topics-sections are organized and demonstrate fluid
thought. Verb tense is consistent and appropriate.

0.0
pts
No Marks

18.0 pts

This criterion is linked to a Learning Outcome
Content
All key
elements are covered in a substantive way: paper meets page/word count
and assignment objectives are satisfactorily met. The content is
accurate and appropriate for the audience. Main point(s) is/are stated
clearly and are supported by specific details, examples, and/or
analysis. The expressed tone of the presented content is appropriate.

84.0
pts
All
key elements are covered in a substantive way: paper meets page/word
count and assignment objectives are satisfactorily met. The content is
accurate and appropriate for the audience. Main point(s) is/are stated
clearly and are supported by specific details, examples, and/or
analysis. The expressed tone of the presented content is appropriate.

0.0
pts
No Marks

84.0 pts

Total Points:
120.0
100_200_level_iwg_template.docx

Unformatted Attachment Preview

First Name Last Name
Date
Course Title
Title of Paper
Begin your opening paragraph here making sure to indent the first sentence of every
paragraph by ½”. Single space after every sentences and double space every line. Use 12-point
font sans serif or serif, no decorative fonts. Recommended fonts include the Serif family (Times
New Roman, Book Antiqua, Minion Pro) and Sans Serif family (Calibri, Arial, Verdana).
All references should be paired with a citation in the text letting the reader know what
reference is associated with it. The reference should contain the information needed for the
reader to locate the source. A good example of a citation and corresponding reference might be
(Smith & Watson, 2018). Simply pasting the Google search string is inappropriate.
References:
Smith, S. and Watson, J. (2018). A personal introduction to life writing in the long run.
https://quod.lib.umich.edu/m/maize/mpub9739969/1:4/–life-writing-in-the-long-run-a-smithwatson-autobiography?rgn=div1;view=fulltext

Purchase answer to see full
attachment

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more