Expert Answer:Research project 002

Answer & Explanation:I HAVE THREE FILE .1) FILE IS MY PROPOSAL2) MY Friend project make the same but use our topic .3) characterization .4) front page . 9000 word 5% similirity make the same my friend organization
201911071031122019110319463412project_proposal_template__2__copy__1_.docx

20191115071058imad_201712002.docx

chapterization_1.docx

front_pages_1.docx

Unformatted Attachment Preview

RESEARCH PROPOSAL
Name of the Student: Hamond Abdullah Al Hilali,
Student ID: 201722008 & Nouh Issa Albalushi, Student ID:20130124
Specialization: Business Administration
Project Supervisor: Dr. Baby Thomas
Topic: A study on the effect of packaging on consumer behavior with reference
to galaxy chocolates in Muscat city.
Need of the research:
The transformation of the world in the economic, commercial, technical and social
fields towards globalization and e-commerce is one of the most important factors and
reasons for conducting research on the impact of packaging on consumer behavior
and knowledge of purchasing behavior through the attractive design of the product
envelope and influenced the decision to purchase. Effective marketing strategies and
programs to fulfill the requirements and desires of the consumer.
Research questions:
1. What elements of packaging influence consumer behavior?
2. What is the general consumer perception toward galaxy chocolate with regard
to packaging?
3. What is the effect of packaging on consumer behavior with regard to galaxy
chocolate?
Research objectives:
1. To find out the elements of packaging that influence consumer behavior.
2. To find out the general consumer perception toward galaxy chocolate with
regard to packaging.
3. To find out the effect of packaging on consumer behavior with regard to
galaxy chocolate.
Literature review:
Packaging is an essential element in our contemporary lifestyle and has been closely
linked to the civilization of peoples and nations. It reduces waste, as well as cost by
protecting goods from damage, etc. The function of distribution, promotion and
competition that characterized markets greatly influenced the form of delivery of the
proposed commodity to consumers, and packaging became important issues related
to the process of development and commodity innovation. Its functions are no longer
confined to protecting the commodity, but have gone beyond that to affect consumer
buying habits and decisions.However, much of the criticism is directed at packaging
1
policy because of the pollution it causes to the environment. The empty packaging is
part of the problem of solid waste on the ground, (Zubairi Rabeh,2011).
Packaging is nowadays one of the most important and most influential selling policies
on consumer behavior, the cover is seen as an important selling attraction for the
consumer, (Annabi Ben Issa,2013).
Coca-Cola – Coca-Cola can be considered the great grandfather of the great packaging
design, as its famous logo has been familiar for decades and can be distinguished in
languages around the world. But Coca-Cola is also pushing forward new ideas
regarding packaging and design that combine the best of modern innovations with its
classic design strategy. Example: Cokes, which became a familiar word as the first
name of the brand.
Apple has also reviewed the packaging of its products to support it in a big way, with
the company’s philosophy of simplicity and beautiful design represented in the boxes
of computers, tablets, and phones. The packaging gives a sense of high quality to
Apple’s premium products and does not use any graphics or distracting information only images of products inside, which consumers cannot wait to take out and start
using.
Successful packaging stories can be found everywhere, produced by giants and
startups alike. Successful packaging is always attractive to consumers, helping to
attract them by offering great experience with their products at home.
A set of elements covering the exterior of the product in order to preserve and protect
its contents and give an attractive shape to the product, Put the product in a specific
packaging to be packing such as bottle, box, container or bag etc , A set of products
that are placed in a particular package to be sold together or services are offered
together , It is the set of actions by individuals that are related to the purchase of goods
and services and the decision-making process. People need to search and compare
product information and talk to sales staff.
Research methodology:
Sampling , Represent the indigenous community and achieve the purposes of research
and enrich the researcher hardships of studying the indigenous community The sample
is defined as a representative part of the original research community , (Author: Eng.
Amjad Kassem Posted on: March 11, 2011) , A non-probability sampling method in
which researchers form a sample that includes individuals who represent the
population and are selected according to traits or characteristics, researchers can
determine the attribute according to a sub-sample selection procedure so that the
sample is effective in collecting data that can be generalized , (author : musaddiq ,
2019) , It is a sample method in which the choice of the researcher depends on the
subject of the objective judgment of the researcher and not on n random selection ,
(author : musaddiq , 2019).
A sample of 100 respondents is used in the study.
2
Sampling technique, convenient random sampling to used to collect the primary data
from the target respondents,
convenient random sampling , Is a non-probability sampling technique where
subjects are selected because of their convenient accessibility and proximity to the
researcher (Paul J. Lavrakas , 2008) , Is a specific type of non-probability sampling
method that relies on data collection from population members who are conveniently
available to participate in study, Facebook polls or questions can be mentioned as a
popular example for convenience sampling (Cohen et al 2007) , Is a non-probability
sample in which the researcher uses the subjects that are nearest and available to
participate in the research study. This technique is also referred to as “accidental
sampling,” and is commonly used in pilot studies prior to launching a larger research
project, (Ashley Crossman July 18,).
Data collection techniques, data are collected from primary and secondary sources,
primary data, Is data that is collected by a researcher from first-hand sources, using
methods like surveys, interviews, or experiments. It is collected with the research
project in mind, directly from primary sources (Driscoll & Brizee, 2017), Data observed
or collected directly from first-hand experience (Web Finance, Inc. October 20, 2019),
Refers to the first hand data gathered by the researcher himself
(Aisha says
December 20, 2017).
secondary data, Is data gathered from studies, surveys, or experiments that have been
run by other people or for other research (Driscoll & Brizee , 2017) , Published data and
the data collected in the past or other parties (Web Finance, Inc. October 20, 2019) ,
Means data collected by someone else earlier (Aisha says December 20, 2017).
Questionnaire survey is used to collect the primary data from the target respondents ,
Secondary data are collected from journal , books , magazine , electronic source .
Data analysis and interpretation, Is a process of inspecting, cleansing, transforming
and modeling data with the goal of discovering useful information, informing
conclusion and supporting decision-making (by John Dillard , 2016) , Is the process
of systematically applying statistical or logical techniques to describe and illustrate,
condense and recap, and evaluate data , An essential component of ensuring data
integrity is the accurate and appropriate analysis of research findings (Paul J. Lavrakas
, 2008) , Is the process of evaluating data using analytical and statistical tools to
discover useful information and aid in business decision making. There are a several
data analysis methods including data mining, text analytics, business intelligence and
data visualization (by Jay Sridhar , February 12, 2018)
The percentage method is used for data analysis. Tables and charts and graphs are
also used in the analysis.
Ethical considerations:
The primary data collected from the respondents will be used only for research
purposes and will be confidential.
References & Citation
3
Electronic Links:
1.
2.
3.
4.
5.
6.
(Author: Annabi Ben Issa. https://www.asjp.cerist.dz/en/PresentationRevue/211. ).
https://alsenaee.com . March 02, 2018).
(https://www.facebook.com/packagingmagazineeg) February 25, 2014.
(https://www.scribd.com/document/391489791).
(https://mawdoo3.com).
(Author: Eng. Amjad Kassem Posted on: March 11, 2011 In: Education and
Culture, Scientific Research Methodology).
7. (author : Mosaddeq , https://www.questionpro.com/blog/ar).
8. (https://explorable.com/convenience-sampling , 2009).
9. (Cohen et al 2007 https://research-methodology.net/sampling-in-primary-data
collection/convenience-sampling/).
10. (Ashley Crossman July 18, 2019 https://www.thoughtco.com/conveniencesampling-3026726 ).
11. Driscoll & Brizee. What is Primary Research? Purdue Online Write Lab.
Retrieved from https://owl.english.purdue.edu/owl/resource/559/01/ on June
24th, 2017
12. http://www.businessdictionary.com/definition/primary-data.html
13. Aisha says December 20, 2017 , https://keydifferences.com/difference-between-
primary-and-secondary-data.html.
14. https://www.makeuseof.com/tag/what-is-data-analysis/Jay Sridhar , February 12,
2018).
15. (https://www.elsevier.com/journals/journal-of-economic-psychology/01674870/guide-for-authors Author: Zubairi Rabeh, Journal of the Institute of Economic
Sciences: Pages 7-45) .
4
A Study on
Brand Awareness of Commercial Banks
in Oman with special reference to
Oman Arab Bank
Graduation Project
(Submitted in partial fulfilment for the award of
Bachelor of Business Administration)
By
Imad Aiyad Khamis Al Siyabi
(Student ID: 201712002)
Under the supervision of
Dr. Baby Thomas
Semester-2 (2018-19)
Department of Administrative and Financial
Sciences Halban, Sultanate of Oman
DECLARATION
The research work presented in the thesis entitled “A STUDY ON BRAND
AWARENESS OF COMMERCIAL BANKS IN OMAN WITH SPECIAL
REFERENCE TO OMAN ARAB BANK” has been carried out in the Department
of Administrative and Financial Sciences, Oman College of Management and
Technology, Halban, Muscat. The work reported in this thesis is original and does not
form part of any other dissertation on the basis of which a degree or award was
conferred on an earlier occasion or to any other scholar. I understand the policy of the
College and the affiliating University on academic integrity in terms of plagiarism and
declare that the thesis is my own work, except where specifically acknowledged and
has not been copied from other sources or been previously submitted for award or
assessment.
Imad Aiyad Khamis Al Siyabi
201712002
Research Scholar
Department of Administrative and – Financial Sciences
Oman College of Management and -Technology
Halban, Muscat, Sultanate of Oman
ABSTRACT
The purpose of the study is to get a clear idea about the brand awareness of Oman
Arab Bank, in order to provide better strategies to improve the brand. In this study,
descriptive method is used. General public of Oman is used as population. A sample
of 100 Omani citizens was used to collect the primary data. Survey method
(questionnaire) is used is to collect the primary data from the selected respondents.
Secondary data of the study is collected from various sources of books, journals and
websites. Percentage method, tables and graphs are used in the analysis in order to
make a better understanding of the data. The research findings help obtain a clear
idea about brand awareness of Oman Arab Bank and commercial banks in Oman and
the perception of people about Oman Arab Bank. Through this study, it is possible to
understand the brand awareness of Oman Arab Bank and whether the bank is able to
create awareness in the target market. This study will be beneficial for the organization
to analyse and develop better strategies to improve its brand performance.
ACKNOWLEDGEMENT
First of all, special thanks to God, who makes everything possible. I would like to
express my sincere thanks and appreciation to my research supervisor Dr. Baby
Thomas for the supervision, guidance, valuable suggestions and valuable time that
made the project possible. Finally, I express my sincere thanks to my family and to
all those who contributed to my encouragement and wished me success and a better
future. And my appreciation to all faculty members who taught me and provided
support throughout all the years of study.
Imad Aiyad Khamis Al Siyabi
TABLE OF CONTENTS
CHAPTER NO.
PAGE NO.
ABSTRACT
iii
LIST OF TABLES
ix
LIST OF FIGURES
xi
1
2
TITLE
INTRODUCTION
1
1.1
BACKGROUND OF THE RESEARCH
1
1.2
INDUSTRY PROFIIE
1
1.2.1 Banking Industry: A Global Scenario
2
1.2.2 Banking Industry in the Sultanate of Oman
3
1.2.3 Oman Arab Bank: Company Profile
5
1.3
NEED OF THE RESEARCH
6
1.4
RESEARCH QUESTIONS
6
1.5
RESEARCH OBJECTIVES
6
1.6
SCOPE OF THE STUDY
7
1.7
OUTLINE OF THE STUDY
7
LITERATURE REVIEW
8
2.1
INTRODUCTION
8
2.2
BRAND AWARENESS
9
2.2.1 Different Aspects of Brand Awareness
9
2.2.2 Brand Awareness and Brand Loyalty
10
2.2.3 Brand Awareness and Brand Image
10
2.3
RESEARCH GAP
11
2.4
SUMMARY
11
3
RESEARCH METHODOLOGY
12
3.1
INTRODUCTION
12
3.2
RESEARCH DESIGN
12
3.3
DATA COLLECTION
12
3.3.1
Primary Data
12
3.3.1.1 Sample Design
13
3.3.1.2 Population
13
3.3.1.3 Sample Size
13
3.3.1.4 Sampling Technique
13
3.3.1.5 Ethical Consideration
13
3.3.1.6 Study Area: Sultanate of Oman
13
3.3.1.7 Questionnaire Design
14
3.3.1.8 Period of the Study
14
3.3.1.9 Tools for Data Analysis
14
Secondary Data
14
3.3.2
4
3.4
LIMITATIONS OF THE STUDY
14
3.5
ANTICIPATED CONTRIBUTION OF THE STUDY
15
3.6
SUMMARY
15
DATA ANALYSIS AND INTERPRETATION
16
4.1
INTRODUCTION
16
4.2
EMPLOYEE PROFILE
16
4.2.1 Distribution of Gender
16
4.2.2 Distribution of Age
17
4.2.3 Distribution of Education Qualification
18
4.2.4 Distribution of Occupation
19
4.2.5 General Brand Awareness of
20
Commercial Banks in Oman
4.2.5.1 Brand Recall of Commercial Bank
20
in Oman
4.2.6 Brand Awareness of Oman Arab Bank
4.2.6.1 Brand Recall of Oman Arab Bank
21
21
in General
4.2.6.2 Source of Brand Recall of Oman
22
Arab Bank
4.2.6.3 Communication Effectiveness of
23
Oman Arab Bank Advertising
4.2.6.4 Attributes Mostly Associated with
24
Oman Arab Bank
4.2.6.5 Brand Familiarity of Oman Arab
26
Bank
4.2.6.6 Brand Recall of Oman Arab Bank
27
among its competitors
4.2.6.7 Brand Recognition of Oman Arab
28
Bank
4.2.6.8 Logo Recall of the Brand Oman
30
Arab Bank
4.2.6.9 Advertising Potential of Oman Arab
31
Bank to Generate Brand Awareness
4.2.7 Brand Perception of Oman Arab Bank
4.2.7.1 Perceived Reputation of Oman Arab
32
32
Bank Employees
4.2.7.2 Oman Arab Bank Employees
Potential to fulfill Customer
Expectations
34
4.2.7.3 Oman Arab Bank Employees
35
Behvior Alignment with
Organizational Values and Beliefs
4.2.7.4 Perceived Word of Mouth
36
Communication of Oman Arab Bank
4.2.7.5 Brand Image of Oman Arab Bank
38
4.2.7.6 Perceived Banking Cost of Oman
39
Arab Bank
5
FINDINGS AND CONCLUSION
41
5.1
INTRODUCTION
41
5.2
FINDINGS
41
5.3
SUUGGESTIONS
43
5.4
CONCLUSION
43
APPENDIX 1 (Questionnaire)
44
REFERENCES
47
LIST OF TABLES
TABLE
TITLE
NO.
PAGE NO.
1.1
List of Top 10 Banks in the World (2018)
2
1.2
Categorization of Commercial Bank in
4
Oman
1.3
List of Top Banks in Oman (2016)
5
4.1
Distribution of Gender
16
4.2
Distribution of Age
17
4.3
Distribution of Educational Qualification
18
4.4
Distribution of Occupation
19
4.5
Brand Recall of Commercial Banks in Oman
20
4.6
Brand Recall of Oman Arab Bank in
21
General
4.7
Source of Brand Recall of Oman Arab Bank
22
4.8
Communication Effectiveness of Oman
24
Arab Bank Advertising
4.9
Attributes Mostly Associated with Oman
25
Arab Bank
4.10
Brand Familiarity of Oman Arab Bank
26
4.11
Brand Recall of Oman Arab Bank
27
4.12
Brand Recognition of Oman Arab Bank
29
4.13
Logo Recall of the Brand Oman Arab Bank
30
4.14
Advertising Potential of Oman Arab Bank to
31
Generate Brand Awareness
4.15
Perceived Reputation Oman Arab Bank
Employees
33
4.16
Oman Arab Bank Employees Potential
34
To fulfill Customer Expectations
4.17
Oman Arab Bank Employees Behavior Alignment
35
With Organizational Values and Beliefs
4.18
Perceived Word of Mouth Communications of
37
Oman Arab Bank
4.19
Brand Image of Oman Arab Bank
38
4.20
Perceived Banking Cost of Oman Arab Bank
39
LIST OF FIGURES
FIGURE
TITLE
NO.
PAGE
NO.
4.1
Distribution of Gender
17
4.2
Distribution of Age
18
4.3
Distribution of Educational Qualification
19
4.4
Distribution of Occupation
20
4.5
Brand Recall of Commercial Banks in Oman
21
4.6
Brand Recall of Oman Arab Bank in General
22
4.7
Source of Brand Recall of Oman Arab Bank
23
4.8
Communication Effectiveness of Oman Arab
24
Bank
4.9
Attributes Mostly Associated with Oman Arab
25
Bank
4.10
Brand Familiarity of Oman Arab Bank
27
4.11
Brand Recall of Oman Arab Bank among its
28
Competitors
4.12
Brand Recognition of Oman Arab Bank
29
4.13
Logo Recall of the Brand Oman Arab Bank
30
4.14
Advertising Potential of Oman Arab Bank to
32
Generate Brand Awareness
4.15
Perceived Reputation of Oman Arab Bank Employees
33
4.16
Oman Arab Bank Employees Potential to fulfil Customer
35
Expectations
4.17
Oman Arab Bank Employees Behavior Alignment with
36
Organizational Values and Beliefs
4.18
Perceived Word of Mouth Communication of Oman Arab 37
Bank
4.19
Brand Image of Oman Arab Bank
39
4.20
Perceived Banking Cost of Oman Arab Bank
40
CHAPTER 1
INTRODUCTION
1.1 BACKGROUND OF THE RESEARCH
Brand awareness can determine the success or failure of any organization. There are
some factors and initiatives that affect brand awareness of institutions. Finding out the
customer awareness of the brand Oman Arab Bank and utilizing those findings in
formulating better strategies for financial institutions in general and Oman Arab Bank
in particular to improve brand performance are the main purposes for conducting this
study. Understanding brand awareness is important for the organization to create an
impression of its brand and the organization itself. It leads to developing a positive
image of the brand in customers’ minds. It contributes to improving brand
performance and strengthening the competitive advantage of the firm.
Nowadays, brand awareness is one of the most important dimensions of brand equity
and is also more important for successful marketing. A brand has a significant impact
on shaping up customer decision and increasing the company’s sales and profit. A
familiar brand helps marketers to attract customers and make them loyal. Brand
awareness is well known and easily recognizable, for example McDonald’s is the first
brand that is in the minds of people when they are hungry, this shows that McDonald’s
has a high and successful brand awareness.
In addition, the use of modern social media is a good way to increase brand awareness
which the main purpose of research. With increased competition and the presence of
many competitors of commercial banks, it is important to make brand distinctive and
the institution must have every possible advantage to achieve its success and to get as
many customers as possible.
1.2 INDUSTRY PROFILE
The business category of banking does have a substantial contribution to global GDP.
There are different types of banks that offer different services to customers they serve.
Although some differences between different types of banks lessened as most banks
have begun to expand their products and services but there are still major features.
1.2.1
Banking Industry: A Global Scenario
Banks play an important role in providing financial services to the general public and
businesses. Banks have a role in ensuring the country’s economic stability and
sustainable …
Purchase answer to see full
attachment

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more