Expert Answer:Need help with Milestone 1

Answer & Explanation:I need help with my CSR addendum for my MBA 635 class. The paper must focus on Trends and Ethics. Rubric will be attached with additional information and requirements. Paper must be double spaced and 8-10 pages. The company that I am focusing on is Satrbucks Corporation.
mba_635_milestone_two_guidelines_and_rubric.pdf

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MBA 635 Milestone Two Guidelines and Rubric
The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and
Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social
responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will
conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company.
For this milestone, submit a draft of the Trends and Ethics portions of the final project (Sections II and III).
Specifically, the following critical elements must be addressed:
II.
Trends
A. Business Environment: Analyze the current internal and external factors related to the business environment of your company. In other words,
what are the internal and external factors, and how do they influence the business environment of your company?
B. Description: Based on your analysis of internal and external factors, describe the trends in corporate social responsibility, sustainability, and
business ethics that will impact your business. Use CSR resources to support your response.
C. Impact: What will be the impact of these trends on your company, and how can your company prepare for the impact?
III.
Ethics
A. Issues: Describe the potential business ethics and regulatory issues that could impact your business. How could these ethics and regulatory
issues affect your corporate strategy, brand development, and decision-making processes?
B. Alignment: How will you align your corporate strategy, brand development, and decision-making processes to the business ethics and regulatory
issues that you described?
C. Sustainability: How will the alignment of corporate strategy, brand development, and decision-making processes to the business ethics and
regulatory issues you described optimize the sustainability of your business?
Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.
Rubric
Critical Elements
Trends: Business
Environment
Trends: Description
Trends: Impact
Ethics: Issues
Proficient (100%)
Accurately analyzes current internal and
external factors related to business
environment of company
Comprehensively describes trends in
corporate social responsibility,
sustainability, and business ethics that will
impact business, based on analysis of
internal and external factors, and
supporting response with CSR resources
Clearly explains impact of trends on
company and how company can prepare for
them
Clearly describes potential business ethics
and regulatory issues that could impact
corporate strategy, brand development, and
decision-making processes
Ethics: Alignment
Logically explains alignment of corporate
strategy, brand development, and decisionmaking processes to identified business
ethics and regulatory issues
Ethics: Sustainability
Comprehensively explains how alignment of
corporate strategy, brand development, and
decision-making processes to identified
business ethics and regulatory issues will
optimize sustainability of business
Articulation of
Response
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Needs Improvement (75%)
Analyzes current internal and external
factors related to business environment of
company, but analysis lacks accuracy or
detail
Describes trends in corporate social
responsibility, sustainability, and business
ethics that will impact the business, but
description is cursory or inaccurate, lacks
support, or is not based on analysis of
internal and external factors
Explains impact of trends on company and
how company can prepare for them, but
with gaps in clarity or detail
Describes potential business ethics and
regulatory issues that could impact
corporate strategy, brand development, and
decision-making processes, but with gaps in
clarity or detail
Explains alignment of corporate strategy,
brand development, and decision-making
processes to identified business ethics and
regulatory issues, but with gaps in logic,
clarity, or detail
Explains how alignment of corporate
strategy, brand development, and decisionmaking processes to identified business
ethics and regulatory issues will optimize
sustainability of business, but explanation is
cursory or inaccurate
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Not Evident (0%)
Does not analyze current internal and
external factors related to business
environment of company
Value
15
Does not describe trends in corporate social
responsibility, sustainability, and business
ethics that will impact business
15
Does not explain impact of trends on
company and how company can prepare
15
Does not describe potential business ethics
and regulatory issues that could impact
corporate strategy, brand development, and
decision-making processes
15
Does not explain alignment of corporate
strategy, brand development, and decisionmaking processes to identified business
ethics and regulatory issues
15
Does not explain how alignment of
corporate strategy, brand development, and
decision-making processes to identified
business ethics and regulatory issues will
optimize sustainability of business
15
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
Earned Total
10
100%

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