Expert Answer:MIT Platform Wars Simulation – Second Time

Answer & Explanation:Click on the following link to see the full assignment sheet. It includes the link to the external site where you can find the simulation, the Login information, and the explanation of the short written assignment that is due after you have completed the simulation. Let me know if you have any questions.
499_001_second_platform_wars_simulation_2.doc

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BUAD 499 – BUSINESS POLICY
FALL 2019 – MIT Platform Wars Simulation
DUE: Monday, November 25 at 11:59 pm
Assignment Overview
This is the second time you will do the web-based Platform Wars simulation. Participants play
the role of senior management at a video game hardware platform producer, such as Sony,
Nintendo, or Microsoft. Built around a companion case study describing the launch of Sony’s
PlayStation 3, the simulation explores the dynamics of competition in multi-sided markets. In
such markets, success depends not only on a product’s price and features, but also on how many
people own it (a direct network externality) and on the number of games and applications
available—that is, the size of the installed base of complementary products (an indirect network
externality). Platform markets are increasingly common in settings other than video games,
including computers, the Internet and e-commerce, and mobile telecommunications.
Learning Objective
To allow students to experience interactively the challenges of strategic competition in multisided markets with significant network externalities and important complementary assets.
Guidelines
You play the role of a senior manager at a video game hardware platform producer. As Sony’s
PlayStation 3 is launched you must decide how to effectively compete. You will run this
simulation individually. Students ran the simulation at the beginning of the semester and this is
the second time you will run it. Again, you should run the simulation and then do a short,
written assignment to be turned in through Canvas.
Your grade depends primarily on participation in the simulation and secondarily on your
brief written assignment.
Set aside about 1-2 hours to review the materials and play the simulation. Remember what you
have learned throughout the semester and in other courses and try to apply it as you make your
decisions.
Getting Started
1. Watch this video: https://mitsloan.mit.edu/LearningEdge/simulations/platformwars/Pages/Video.aspx (Links to an external site.)
2. Skim over/Review the related
case: https://mitsloan.mit.edu/LearningEdge/strategy/SonysBattle/Pages/Battle-forVideo-Game-Supremacy_Sterman.aspx (Links to an external site.)
3. Access to MIT’s Platform Wars at the following external site (not on Canvas):
https://mitsloan.mit.edu/LearningEdge/simulations/platform-wars/Pages/default.aspx
4. Scroll to the bottom of the page and click on “Play Simulation”
5. Click on “Play as part of a class”
6. Enter Login ID: I have set your Login ID as your “first name and first initial of your last
name” followed by “@sim.com” for all students (fake email account). For example, for
Joseph Smith, the Logon ID would be josephs@sim.com (do not use caps and use your
full official first name – i.e., “joseph” not “joe”)
7. The password is “pass” for everyone.
8. You will be asked to choose which class to enter – click on “Singh-499-001-2”
9. Play the simulation (10 rounds).
10. If you cannot log in, contact me.
Tips to Successfully Run the Simulation
Before you jump into the simulation, ask yourself the following:
• What decisions am I being asked to make? (price of the platform, royalties paid to you by
partners who create games for your platform, number of games or titles you will invest in
(often known as R&D or Research & Development)
• What is the relationship between the decisions I am making and consumer demand?
• What is the relationship between the decisions I am making and profit?
Now you are ready to make decisions. After you make a set of decisions, use the information
generated to understand the situation. Use the new data available to answer the following
questions:
• Did things work out as expected? If so, great. If not, why not?
• What did my competitors do?
• How do my results compare with my competitors?
• What can I do to more effectively respond to the market environment? What
adjustments do I need to make? Be responsive to the competitive environment.
There are several keys to success:
• Understand the competition. In this simulation you have only had one competitor. Be
aware of what your competitor is doing in terms of pricing, number of games, royalties,
etc.
• You should work on achieving financial success and capturing market share.
Don’t stress (take deep breaths). You are graded on your learning not your performance in the
simulation. If you reset the simulation, you will lose the results from that round. Plan to do the
simulation all in one sitting. Feel free to play as many times as you like.
Technical Support
https://mitsloan.mit.edu/LearningEdge/Pages/ContactUs.aspx
Written Assignment to be Turned in on Canvas
You need to do a short – 1 page maximum – writeup of your experience with the simulation after
you have completed it. Use 12-point Time New Roman font, with 1-inch margins on all sides.
There are 2 sections you should write up:
I.
II.
At the end of 10 years (10 rounds of the simulation). What was your market
share, console price, revenue/year, net income (profit)/year, and games available?
What were they for your competitor? Put the numbers in a table form or in
columns so they are easy to compare.
What did you learn from the exercise?
Any assignments longer than 1 page will be penalized.

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