Expert Answer:Executive Summary and Consolidated Presentation

Answer & Explanation:Part 7: Executive Summary and Consolidated Presentation (Topic 8) Executive Summary Write a 500-750 word executive summary that seeks to spark interest in potential investors/stakeholders. The goal of the executive summary is to create an opportunity for investors/stakeholders to consider the full details of your Strategic Plan and then decide to provide support. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance. Consolidated Presentation Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include improvements from better understanding of the concepts, strategies, and instructor feedback. Address the following: The presentation seeks to explain how your competitive advantage is achieved through your strategic initiative plan. (1.1) Describe why your organization’s mission and vision seek to promote the greater social good from a Christian perspective. How does your organization or perhaps even your plan accommodate an organization’s responsibilities to the greater social good, from a Christian perspective? (4.1) Include how your plan address ethics, cooperate social responsibility, and sustainability. Describe how your plan utilizes your leadership skills to encourage innovation within your organization. (1.4) Include an explanation of the global and international considerations in your strategic plan. Provide three to five sources in your presentation. While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.Attached are all the assignments throughout each week that led to this executive summary. This will tell you the strategy plan, what are our threats, strengths, weakness, etc. This also includes the financials of how much we expect to make after our market expansion. including the milestones. Let me know if you have further questions.
market_expansion_jd.pptx

strategic_plan_.pptx

operationschart.docx

financials_fe.xlsx

milestones_hilton.docx

Unformatted Attachment Preview

HILTON WORLD WIDE
MARKET EXPANSION PLAN
JANET DIAZ
GOAL OBJECTIVES
 Build more international locations
 Develop a strong presence in the hotel industry globally
 Decrease prices temporarily to attract a different market segment
 To achieve a high level of excellence in customer service
THE TARGET MARKET
Place- Caribbean
 Dominican Republic
 Many Americans travel to that country
 Percentage of travelers increases each year
People- Mid-upper level sector
 Current customers
 Travel the most
 High spenders
THE TARGET MARKET
Price
 Decrease prices temporarily
Promotion
 Offer cheaper stay nights
 Displays more ads
 Rewards Program
TARGET SIZE
Travelers who traveled to the Dominican Republic
 2,787,000
 2.88% percentage increase from prior year
Mid-upper level sector
 9.3 percent in 2017
 Expected to increase to 21.1%
IMPLEMENT PLAN
Target new customers to sign up for our rewards
programs
Adopt Alternative Channels
Utilize strong presence to promote the new market in
the Dominican Republic
Track Progress
REACH PLAN
Plan will be reached by using the
below:
 TV and Internet publicizing
 By means of an assortment of
media
 Word of Mouth
TV publicizing
aAdvertising-displaying
commercials
By means of different
social media
Word of mouth
Customer Referrals- 92%
Social media- Facebook,
of consumers trust
Instagram, third party
referrals from people
travel agency websites
they know
VISION STATEMENT
Hilton’s Vison:
 To fill the earth with the light and warmth of hospitality by delivering exceptional experiences every
hotel, every guest, every time.
Hilton’s Mission:
 To be the most hospitable company in the world by creating heartfelt experiences for Guests,
meaningful opportunities for Team Members, high value for Owners and a positive impact in our
communities.
VISION STATEMENT-ALIGNMENT
Hilton’s vision aligns with our marketing strategy because we want to deliver exceptional service to make
our customers happy and make revenue to make our owners happy as stated in the vision/mission
statement.
 Training in performance and management
 Hilton Worldwide University
 Houses 5 colleges
 ROI improvement in customer satisfaction
 Building more locations will bring more revenue
 More rooms
 Add-on packages
MEASUREMENTS
 Make all employees take 6 hours of mandatory customer service training
Check logs-sign in and sign out sheets

Ask customers to tell us how we did at the time of check out
Surveys
 Track metrics
 Track metrics related to profit, revenue and cash flow.
LEADERSHIP QUALITIES
Achievement- Orientated
 Set goals
 Encourage continuous improvement
Democratic leadership
 Takes feedback into consideration
 lower-level employees to exercise authority
INNOVATIVE QUALITIES
Domain expertise
 Having knowledge
 High level skills
Differentiation
 Unique services
 Create a brand image, by ensuring better
quality, services and customer satisfaction
REFERENCES
 Eggleston, Michelle. (April 4, 2012). Training Industry: Hilton Worldwide: Partnering for a Competitive Advantage.
Retrieved on October 5, 2019 from https://trainingindustry.com/articles/strategy-alignment-and-planning/hiltonworldwide-partnering-for-a-competitive-advantage/
 David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts and
cases(16th ed.). Retrieved from https://www.gcumedia.com/digital-resources/pearson/2016/strategicmanagement_a-competitive-advantage-approach-concepts-and-cases_ebook_16e.php
 Lock, S. (March 5, 2012). Hilton Worlwide0Statistics & Facts. Retrieved on October 8, 2019 from
https://www.statista.com/topics/1880/hilton-worldwide/

Hilton Management services. Retrieved on October 7, 2019 from
http://www.managementservices.hilton.com/en/why-choose-us/
REFERENCES
 Lock, S. (March 8, 2018). Where do Americans travel most often? These 39 top spots contain surprises. . Retrieved
on October 22, 2019 from https://www.nwitimes.com/lifestyles/travel/where-do-americans-travel-most-oftenthese-top-spots-contain/collection_bcf0cfb4-faa9-5c9e-9e72-841e8a17adc4.html#39
 Galileo. (June 10, 2017). Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them.
Retrieved on October 23, 2019 from https://galileotechmedia.com/middle-class-travelers-seo/
 Mali, P., Kuzmanovic, B., Nikolic, M., Mitic, S., & Terek, E. (2019). Model of Leadership and Entrepreneurial
Intentions among Employed Persons. International Journal of Simulation Modelling (IJSIMM), 18(3), 385–396.
https://doi-org.lopes.idm.oclc.org/10.2507/IJSIMM18(3)47
HILTON WORLD WIDE
EXTERNAL AND INTERNAL ASSESSMENT
JANET DIAZ
INTERNAL STRENGTHS
 Widespread experience and a massive scope of the business
 Effective customer retention structure
 Strong property portfolio
 Strong and effective leadership
 A high level of customer service achieved
COMPANY’S WEAKNESS’S
 Over dependence on the US market
 Debt levels are high
 Despite the large portfolio of brands, little global market share
 Lack of flexibility-large size
OPPORTUNITIES
THREATS
 Promote International market expansion
 Formation of strategic alliances
 Concentrating on research and
development
 Establishing presence in the mid-level
budget
 Adverse changes in macroeconomic
climate
 Ethics-related issues in Hilton Hotels
 Competition Growth
ENVIRONMENTAL ANALYSIS: INTERNAL ANALYSIS
SWOT ANALYSIS
Strengths:
S1.Widespread experience
S2.Effective customer retention
S3.Strong Property Portfolio
Weaknesses:
W1. Overdependent in US
W2. High Debt
W3. Little global market share
Hilton Hotels should expand their locations to other countries By increasing the market share globally, Hilton will be less vulnerable
by using their widespread experience.
to the US market.
Opportunities
O1.Market Expansion
O2. Forming Alliances
External O3.Research and Development
Threats
T1. Macroeconomic Climate
T2. Ethic Issues
T3. Increasing Competition
Effectively retaining customers by providing great service will
give Hilton the competitive advantage over other
competition.
Increasing the global market share, Hilton is able to compete with
more competitors who are also global.
PERPETUAL MAPPING
VISION/CONCEPT
After completing the environmental scan, my original vision and concept were
challenged.
Reasons:
 Small Global market share
 High debt
 Many properties
STRATEGIC INITIATIVE PLAN
 Continue performance training to provide exceptional customer service
 Increase rooms at locations outside the US
 Focus on targeting the upper mid-level sector
REFERENCES
 Eggleston, Michelle. (April 4, 2012). Training Industry: Hilton Worldwide: Partnering for a Competitive Advantage.
Retrieved on October 5, 2019 fromhttps://trainingindustry.com/articles/strategy-alignment-and-planning/hiltonworldwide-partnering-for-a-competitive-advantage/
 David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts and cases(16th
ed.). Retrieved from https://www.gcumedia.com/digital-resources/pearson/2016/strategic-management_a-competitiveadvantage-approach-concepts-and-cases_ebook_16e.php
 Lock, S. (March 5, 2012). Hilton Worlwide0Statistics & Facts. Retrieved on October 8, 2019 from
https://www.statista.com/topics/1880/hilton-worldwide/

Hilton Management services. Retrieved on October 7, 2019 from http://www.managementservices.hilton.com/en/whychoose-us/
Operations Chart
Directions: Complete the Operations Chart, based upon the strategic plan you have established for your organization. Write your
strategic initiative in the space provided and write three to five primary goals. Next, select one goal/objective from the primary
goals/objectives you listed. As you complete each row in the Year 1 column, consider the key organization functions and skills listed
in each box, and articulate your strategies related to each. Repeat the identified goal/objective for Year 2 and Year 3. Please note the
goals/objectives can be different from year to year.
Strategic Plan (Vision):
Primary Goals/Objectives:
1. To be a market leader in the hotel industry
2. To increase the company’s profit margins
3. To gain competitive advantage by providing excellent customer service
4. To construct more rooms or hotel locations to outside countries
5. To increase the market share globally
Year 1
Year 2
Goal/Objective (How will you reach your
Goal/Objective (How will you reach your
Goal/Objectives (How will you reach your
strategic initiative?)
strategic initiative?)
strategic initiative?)
might arise and the importance of contingency
planning)
might arise and the importance of contingency
planning)
might arise and the importance of contingency
planning)
staffing needs and organizational growth?)
address staffing needs and organizational growth?)
address staffing needs and organizational growth?)
• Motivate employees to working hard
• Provide a market research on countries
where we will expand
• Informing all manager heads of future
plans
Operational Issues (Consider problems that
• Technology changing quickly
• Regulations and compliances changing
• Fluctuation in the economic climate
Human Resources (How will you address
• Continue providing trainings classes
• Select countries that will be targeted
• Collaboration within decision makers
and financial staff to find out how much
we have to work with.
Operational Issues (Consider problems that
• Retaining current customers
• Regulations and compliances changing
• Choosing right countries
Human Resources Issues (How will you
Year 3
• Start constructing rooms
• Provide customer service according to
the culture of country selected
• Target the mid-level sector
Operational Issues (Consider problems that
• Unfamiliar cultures
• Regulations and compliances changing
• Technology changing quickly
Human Resources Issues (How will you
© 2016. Grand Canyon University. All Rights Reserved.
• Provide performance training to ALL
employees
• Hire talent employees
• Provide flexible schedules
Supply Chain (How and where will you
• Provide performance training to ALL
employees
• Hire talent employees
• Provide flexible schedules
Supply Chain (How and where will you
• Provide performance training to ALL
employees
• Hire talent employees
• Provide flexible schedules
Supply Chain (How and where will you
acquire resources?)
acquire resources?)
Marketing (Consider 4 P’s and I’s, target
• Use third party suppliers
• Make long term suppliers’ partners
• Search new resources at cheaper price
or better quality
Marketing (Consider 4 P’s and I’s, target
acquire resources?)
market, pricing, brand value, and CSR)
market, pricing, brand value, and CSR)
market, pricing, brand value, and CSR)
• Use third party suppliers
• Use new and innovative resources
• Negotiate competitive contracts
• Promote our hotels in popular traveling
places
• Selecting a target market (breaking
markets into segments).
• Create a strong brand by giving
customers a great staying experience
Value Chain (How does your firm add value to
• Place locations in popular locations
• Continue promoting
• Drop prices as a promotion to target the
mid-level sector.
• Use third party suppliers
• Sign longer contracts to ensure lower
pricing

Marketing (Consider 4 P’s and I’s, target
Value Chain (How does your firm add value to
• Starting a campaign to foster refugees’
integration through volunteering,
training and employment
• Continue promoting

Value Chain (How does your firm add value to
primary and support activities in the value chain?)
primary and support activities in the value chain?)
primary and support activities in the value chain?)
Leadership (Leadership methodology and any
Leadership (Leadership methodology and any
Leadership (Leadership methodology and any
bias you may have.)
bias you may have.)
basis you may have.)
• Launch unique features
• Revisit the rewards program
• Excellent service
• Coaching leadership
• Collaborative leadership
• Trust within departments
• Technology development
• Enhance rewards program
• Firm infrastructure
• Managers will lead by example
• Self-awareness
• Celebrate small achievements
• Outbound/inbound logistics
• Offer early check in / later check out to
reward members
• Excellent service
• Reconcile Management
• Allow employees to lead

Ethics & Sustainability (What are the
Ethics & Sustainability (What are the
Ethics & Sustainability (What are the
ethical considerations related to your identified
goal/objective)
ethical considerations related to your identified
goal/objective)
ethical considerations related to your identified
goal/objective)
• Safe environment for our
customers/employees
• Participate incorporate social
responsibility
• Keep employees/customers happy
• Safe environment for our
customers/employees
• Recycle products
• Develop Ethic programs in workplace
• Safe environment for our
customers/employees
• Promote diversity
• Professionalism
Date:
11/1/2019
Name:
Organization:
Hilton Hotels
[INSTRUCTOR FEEDBACK]
GENERAL INSTRUCTIONS
1 – Support your
calculations by explaining them and using citations (as necessary).
These explanations should be inserted into each account name using
the “Insert Comment” function (right click on desired cell to locate
this function). For example, if you forecast sales for month one as
$100,000, explain how you arrived at this figure. If the size of your
target market is 100M, the return rate of your promotion medium is
1% (Author, year), and the price of your product is $10. Therefore:
100M X .01 X $10 = $100,000.
Please be sure to expand the dialogue box so that the entirety of
your explanation is visible by the reader.
2 – This pro forma is intended only as a guide. You may completely
redesign this it as you see necessary for your unique organization
and its unique strategy. For example, numerous accounts are listed
under the General & Administrative heading. You are NOT required to
use all or any of these accounts, i.e. they are only meant as
Pro Forma: Viability of Strategy
HILTON HOTELS
MARKETING STRATEGY: MARKET EXPANSION
Year 1
Month
INCOME
Sales
Accomondation
Food and beverages
Total Sales
One
Two
Three
Four
Five
105,000
55,950
$160,950
106,260
56,789
$163,049
107,535
57,641
$165,176
108,826
58,506
$167,331
110,131
59,383
$169,515
General & Administrative
Rent or lease
Utilities
Supplies
Legal staff
Depreciation on office equipment
6,500
6,000
200
34,870
2,000
6,565
6,060
202
35,219
2,020
6,631
6,121
204
35,571
2,040
6,697
6,182
206
35,927
2,061
6,764
6,244
208
36,286
2,081
Managerial salaries
Total General & Administrative
13,631
$63,201
13,631
$63,697
13,631
$64,198
13,631
$64,703
13,631
$65,214
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
$6,598
$6,598
$6,598
$6,598
$6,598
EXPENSES
Marketing & Promotional
Radio Ads
Newspaper
Face to face sales
Social Media
Total Marketing & Promotional
Strategy Development (new product,
acquisition, etc)
Product design
Prototype development
Market testing
Implementation
Total Development Expenses
Website Expenses
Website development
Hosting expenses
Maintenance expenses
Search Engine Optimization
Other?
Total Website Expenses
Employment Expenses
Recruitment costs
New staff
New Employee Benefits
Training costs
Total Employment Expenses
Occupancy Costs
Inventory Holding Cost – warehouse
Inventory Holding Cost – store
Communication expense
Utilities for Customer Support Space
Total Occupancy Costs
Other Expenses
Branding and furnishing
Total Other Expenses
Total Expenses
20,000
5,000
10,000
$35,000
5,000
$5,000
$0
$0
$0
35
100
35
100
35
100
35
100
35
100
$135
$135
$135
$135
135
7
15,360
691
15,000
$31,059
15,360
691
15,360
691
15,360
691
15,360
691
$16,051
$16,051
$16,051
$16,051
1,300
2,300
3,000
1,365
2,415
3,036
1,433
2,536
3,072
1,505
2,663
3,109
1,580
2,796
3,147
$6,600
$6,816
$7,041
$7,277
$7,522
30,000
$30,000
$0
$0
$0
$0
$172,592
$98,297
$94,023
$94,764
$95,520
MONTHLY NET PROFIT/(LOSS)
($11,642)
$64,753
$71,154
$72,568
$73,995
CUMULATIVE NET PROFIT/(LOSS)
($11,642)
$53,110
$124,264
$196,832
$270,826
Six
Seven
Eight
Nine
Ten
Eleven
Twelve
TOTAL
111,453
60,274
$171,727
112,790
61,178
$173,969
114,144
62,096
$176,240
115,514
63,027
$178,541
116,900
63,973
$180,873
118,303
64,932
$183,235
119,722
65,906
$185,629
1,346,578
729,656
$2,076,234
6,832
6,306
210
36,649
2,102
6,900
6,369
212
37,015
2,123
6,969
6,433
214
37,385
2,144
7,039
6,497
217
37,759
2,166
7,109
6,562
219
38,137
2,187
7,180
6,628
221
38,518
2,209
7,252
6,694
223
38,903
2,231
13,631
$65,730
13,631
$66,251
13,631
$66,777
13,631
$67,308
13,631
$67,845
13,631
$68,387
13,631
$68,935
82,436
76,095
2,537
442,239
25,365
0
163,574
$792,246
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
1,500
800
0
4,298
18,000
9,600
0
51,570
$6,598
$6,598
$6,598
$6,598
$6,598
$6,598
$6,598
$79,170
$0
$0
$0
$0
$0
$0
$0
20,000
0
10,000
10,000
$40,000
35
100
35
100
35
100
35
100
35
100
35
100
35
100
420
1,200
$135
$135
$135
$135
$135
$135
$135
$1,620
15,360
691
15,360
691
15,360
691
15,360
691
15,360
691
15,360
691
15,360
691
$16,051
$16,051
$16,051
$16,051
$16,051
$16,051
$16,051
7
184,320
8,294
15,000
$207,622
1,659
2,935
3,184
1,742
3,082
3,223
1,829
3,236
3,261
1,921
3,398
3,300
2,017
3,568
3,340
2,118
3,746
3,380
2,223
3,934
3,421
20,692
36,609
38,474
$7,779
$8,047
$8,327
$8,619
$8,925
$9,244
$9,578
$95,775
$0
$0
$0
$0
$0
$0
$0
30,000
$30,000
$96,292
$97,081
$97,887
$98,711
$99,554
$100,415
$101,296
$1,246,433
$75,435
$76,887
$78,352
$79,830
$81,319
$82,820
$84,332
$346,261
$423,148
$501,501
$581,330
$662,649
$745,469
$829,801
$829,801
INSTRUCTOR FEEDBACK
Pro Forma: Viability of Strategy
HILTON HOTELS
MARKETING STRATEGY: MARKET EXPANSION
YEAR 2
Quarter
INCOME
Sales
Accomondation
Food and beverages
Total Sales
One
Two
Three
Four
TOTAL
$367,856
$202,502
$570,358
$377,052
$207,565
$584,617
$386,479
$212,754
$599,232
$396,141
$218,073
$614,213
$1,527,528
$840,893
$2,368,421
$22,415
$20,691
$690
$166,327
$6,897
$0
$43,347
$260,365
$23,087
$21,311
$710
$166,327
$7,104
$0
$43,347
$261,886
$23,780
$21,951
$732
$166,327
$7,317
$0
$43,347
$263,453
$24,493
$22,609
$754
$166,327
$7,536
$0
$43,347
$265,066
$93,775
$86,561
$2,885
$665,306
$28,854
$0
$173,388
$1,050,770
Marketing & Promotional
Radio Ads
Newspaper
Face to face sales
Social Media
$4,235
$2,259
$0
$12,133
$4,235
$2,259
$0
$12,133
$4,235
$2,259
$0
$12,133
$4,235
$2,259
$0
$12,133
$16,940
$9,035
$0
$48,533
Total Marketing & Promotional
$18,627
$18,627
$18,627
$18,627
$74,508
EXPENSES
General & Administrative
Rent or lease
Utilities
Supplies
Legal staff
Depreciation on office equipment
Insurance
Managerial salaries
Total General & Administrative
Strategy Development (new product,
acquisition, etc)
Product design
Prototype development
Market testing
Implementation
Total Development Expenses
Website Expenses
Website development
Hosting expenses
Maintenance expenses
Search Engine Optimization
Other?
Total Website Expenses
Employment Expenses
Recruitment costs
New staff
New Employee Benefits
Training costs
Total Employment Expenses
Occupancy Costs
Inventory Holding Cost – warehouse
Inventory Holding Cost – store
Communication
Utilities for Customer Support Space
Total Occupancy Costs
Other Expenses
Other?
Total O …
Purchase answer to see full
attachment

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more