Expert Answer:Analyzing business, corporate level strategies and

Answer & Explanation:This is my business assignment 3. Attached at the bottom is my instructions I’m also attaching my assignment1 & 2 paper because you’ll probably need information from this too. The company that I used in my assignment 1&2 was Amazon so I have to use Amazon in this assignment as well. The paper calls for 6-8 pages, I only want 6.



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In this assignment, you are to use the same corporation you selected and focused on
for Assignments 1 and 2.
Research the company on its own website, the public filings on the Securities and Exchange
Commission EDGAR database (, in the University’s online
databases, and any other sources you can find. The annual report will often provide insights that
can help address some of these questions.
Write a six to eight (6-8) page paper in which you:
Analyze the business-level strategies for the corporation you chose to determine the businesslevel strategy you think is most important to the long-term success of the firm and whether or not
you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporatelevel strategy you think is most important to the long-term success of the firm and whether or not
you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation’s most significant competitor.
Compare their strategies at each level and evaluate which company you think is most likely to be
successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as
academic resources.
Assignment 2: Amazon’s Internal & External Environment
Assignment 2: Amazon’s Internal and External Environment
Qwantego Thompson
Dr. Brian Grizzell
BUS 499: Business Administration Capstone
November 10, 2019
Assignment 2: Amazon’s Internal & External Environment
Amazon: Internal and External Analysis
The growth of Amazon Inc. in the past few years has been bewilderingly remarkable.
There is no other tech firm that has amassed as much expansion as Amazon, and the trend going
forward seems to be even brighter for this Jeff Bezos-led juggernaut. The company hinges its
growth on its ability to embrace continuous innovation and flexibility when it comes to the
strategic direction. In order to keep on achieving more milestones and to mitigate any risks that
may emerge along the way, Amazon needs to critically examine both its internal and external
environments to understand which changes need to be undertaken. Without a doubt, Amazon’s
future growth will be hinged on a constant adoption of better strategies and elimination of
current hindrances to progress.
Amazon’s Strengths
The success of Amazon in the landscape of e-commerce is founded on Bezos’ ability to
optimize business competencies. There is no doubt that the firm is the king of efficiency when it
comes to online retail, and the kind of technological advancements that it has made over the
recent past are indisputably some of the best in the whole industry. One of the strengths that
make Amazon stand out from the rest of the competition is a strong brand. No other firm in
online retail has managed to achieve a brand as strong as that of Amazon (Pousttchi &
Hufenbach, 2014). Confidence and brand recognition are some of the features that make any
organization to be desirable and trusted by a large pool of consumers. For example, the refund
policy that makes it possible for consumers to return products that have not met their
expectations significantly boosts the confidence of the consumers who buy from Amazon.
Another important strength that has boosted Amazon’s success is moderate expansion
through innovative diversification. The company has been gradually expanding its scope by
Assignment 2: Amazon’s Internal & External Environment
adding new dimensions to its existing portfolio of operations. For example, Amazon now
provides online retail services, private-label goods, tech devices, IT services, and brick-andmortar retail services among others. It should be noted that most of these services and products
are complementary, and therefore Amazon is able to provide most of them seamlessly without
necessarily overwhelming its operations. Moreover, the fact that most of them work together
means that enhancing customer loyalty is easy.
Rapid technological innovation is also an indispensable strength that Amazon enjoys. No
other retail business responds to technological trends and developments as fast as Amazon does.
This has been exemplified in its ability to incorporate AI and machine learning capabilities into
its online services, especially in the customization of products and services based on consumer
preferences and historical patterns.
To maximize the benefits drawn from these strengths, Amazon needs to adopt a rapid
expansion strategy. Considering that it has the resources to continually expand and venture into
new horizons, Amazon can adopt a strategy in which it registers its presence in almost every
major domain of the online industries. This would make it possible for global dominance to be
Amazon’s Weaknesses
One of the most delimiting aspects of Amazon is that it has not been able to penetrate the
developing markets as rapidly as it should. In the recent past, there has been a rapid economic
growth in most of the growing economies, and many global tech firms are taking advantage of
this growth. If Amazon was keen enough to note this potential, it would be dominating the
developing world as it dominates the West. Another weakness is that its business model is easily
imitable, meaning that it would be difficult to maintain uniqueness in the long-run. To fix the
Assignment 2: Amazon’s Internal & External Environment
problem of limited growth in developing economies, Amazon should embrace an aggressive
international expansionary strategy. It should focus on African and Asian regions where its
presence is yet to be felt, and establish regional offices in each of these regions.
Amazon’s Resources, Capabilities, and Competencies
Amazon’s tangible resources include such things as the distribution centers, offices,
storage houses, and employees. However, it should be noted that most of these tangible resources
are not of much importance to the firm’s performance since most of its operations take place
online. On the other hand, its intangible resources are the most important since they shape its
direction. They include its reputation, brand image, customer awareness, and specialized skill of
the workforce. The firms core capability is the ability to provide the world’s largest pool of items
on its online platforms, as well as the ability to do this with the best customer service and most
superior information technology systems. Its core competencies include a high level of employee
proficiency, ability to negotiate beneficial working relationships with other stakeholders, and
maintenance of effective supply chain systems.
Most Important Segments of the General Environment
The most impactful segments of the Amazon’s general environment are technology and
economics. Technology has so far been quite impressive, and therefore the firm has been
maximizing the benefits that it is reaping from every recent innovation or technological
advancement. Specifically, Amazon has been able to optimize its application of artificial
intelligence and machine learning in almost every aspect of its business (Fulgoni & Lipsman,
2016). Other businesses in the online retail business have also enjoyed the advancements made
in this facet of the general environment. Regarding economics, the firm should understand how
the changing economic dynamics may affect its future and make adjustments accordingly. Since
Assignment 2: Amazon’s Internal & External Environment
the economy has been gradually recovering from the 2008 financial crisis, there is no doubt that
this is one of the best times for rapid expansion. The other segments, including political,
environmental, social, and legal factors are important, but their impact on Amazon’s
performance is limited.
Most Important Forces of Competition
In the online retail industry, the most important forces of competition are threat of
substitution and threat of new entry. Considering that Amazon’s business model is highly
imitable, they should careful because it is possible that many new entrants will be seen in the
future (Lincoln & Andrew, 2018). Further, the threat of substitutes has been high, with eBay and
Alibaba being among the fiercest competitors. Wal-Mart also is important in this discussion.
Based on these threats, Amazon should seek to embrace more ways of maintaining efficiency
and low prices to make it impossible for the new entrants and existing competitors to outcompete
it. So far, however, the firm has been handling such threats effectively by coming up innovative
services that would take quite some time to imitate. These include such products as Echo,
Kindle, among others. The other forces like supplier power, buyer power, and competitive
rivalry may not have the level of influence that these two have.
Future Considerations Regarding the Threats
In the future, Amazon can still maximize its competitive edge by remaining at the top of
the innovative ladder and exploring possibilities of venturing into the developing world. Some of
these competitors have already created a substantial influence in the new economies, and it
would be quite challenging for Amazon to beat them if they become strong enough to compete
with it in the West (Kotha & Basu, 2011). Therefore, the best approach would be to take the
Assignment 2: Amazon’s Internal & External Environment
battle to every region in the world and make sure the same efficiencies that it uses in the US are
also replicated in these places.
Greatest Threat
Amazon’s greatest threat is cybercrime. In the recent past, there have been reports of
increasing cases of identity theft, hacking, and many other related incidents where customers
have lost significant amounts of money and control of their Amazon accounts. To address this
threat, Amazon needs to strengthen its verification processes and improve its response speed
whenever such events arise.
Greatest Opportunity
The best opportunity for Amazon is expanding into growing economies. There is no
doubt that most of these new economies have the potential to grow into reliable markets for such
global juggernauts as Amazon. Since the firm already has sufficient resources that it can use for
investment, it should consider setting up strong establishments in such regions as Asia, Africa,
and South America. It should ensure that it has a presence in more than ninety percent of all
countries in the world.
On the whole, the future of Amazon lies on its ability to seize the new opportunities that
are currently available and pursue them aggressively. So far, the firm’s ability to maximize its
scope in the developed world is commendable. However, its potential to establish itself in these
new economies will help shape the overall global competitive in the realm of online retail. It will
be harder for such firms as eBay and Alibaba to match the might of Amazon.
Assignment 2: Amazon’s Internal & External Environment
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and
cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage
Fulgoni, G. M., & Lipsman, A. (2016). The future of retail is mobile: how mobile marketing
dynamics are shaping the future of retail. Journal of Advertising Research, 56(4), 346351.
Kotha, S., & Basu, S. (2011). Amazon and eBay: Online retailers as market makers. The market
makers: How retailers are reshaping the global economy, 155-177.
Lincoln, I. V., & Andrew, C. E. (2018). Porter Analysis: A Business Strategy of Amazon. Com
Through a Value Chain and Comparative Advantage Analysis of Amazon’s Trademarks
and Intangibles. Com Through a Value Chain and Comparative Advantage Analysis of
Amazon’s Trademarks and Intangibles (November 27, 2018). Practical Guide to US
Transfer Pricing.
Pousttchi, K., & Hufenbach, Y. (2014). Engineering the value network of the customer interface
and marketing in the data-rich retail environment. International Journal of Electronic
Commerce, 18(4), 17-42.
Assignment 1: Strategic Management and Strategic Competitiveness
Assignment 1: Strategic Management and Strategic Competitiveness
Qwantégo Thompson
Dr. Brian Grizzell
BUS 499: Business Administration Capstone
October 14, 2019
Assignment 1: Strategic Management and Strategic Competitiveness
Global market supremacy is a fantasy for most businesses. This paper discusses how
Amazon Company has managed to attain global market supremacy by taking advantage of
the opportunities available to it. The document further outlines how globalization and
technology have impacted Amazon. It also describes how Amazon could realize aboveaverage returns by focusing on the industrial organization model and resource-based model.
This paper then states how Amazon’s corporate mission and vision statements have steered it
to its current status. The paper finalizes by mentioning the impact of Amazon’s stakeholders
on its success.
Most businesses tend to reach for international markets upon saturating their local
markets. Amazon Company is no exception, since tries to concur other markets through
globalization. According to Donici & Maha, globalization has helped amazon get new
business ideas from the new regions they explore (1). Additionally, Amazon has used the
knowledge it has gained to intensify its expansion across the globe further. Amazon has
managed this by focusing on customer satisfaction and employing the use of technology to
optimize its delivery services. However, with high power comes great responsibility and
amazon faces stiff competition and political pressures to fully realize its objectives (Donici &
Maha, 1). This is evident as some of its projects; for example, the drone delivery system still
had to pass approval from the federal aviation administration. Furthermore, it faces political
criticism preventing it from venturing in the Chinese market, whereas it has to compete with
Chinese firms for global market share.
Assignment 1: Strategic Management and Strategic Competitiveness
Amazon Inc. has ensured it maximizes the profits brought by the rising number of
internet users. The company has developed a user-friendly website that also allows for
communications with its customers (Donici & Maha, 1). Ahmed and Abadhan discuss the
importance of some technological advancement, such as the application of cloud computing
(2). Cloud computing has enabled Amazon to create beneficial software for package sizing
and organizing successful deliveries. It has also ventured in the use of robotics to help in
warehouse operations. Moreover, Amazon has used social media to paint a good social image
as it gives charity donations to charity organizations as well as offer scholarships to its
In as much as technology has benefited the Amazon Company, it has also helped do
damage to the company. For instance, stiff competitions have grown as Amazon’s
competitors also get access to these technological advancements and fight for a market share
(Donici & Maha, 1). Additionally, the use of technology keeps amazon so much ahead that it
endangers small businesses. This is because as they may not be in a position to sustainably
offer the services, Amazon offers to its customers.
Industrial Organization Model
To maximize its revenue, Amazon can implement the use of the industrial
organization model. With the use of this model, Amazon will be able to focus on its external
environment and identify some of the players in its continued existence and act proactively to
them. The proactive approach will enlighten Amazon Company into realizing that it has to
hold a strategic stance and to perform well in the market. Amazon will then make some
adjustments in its organization structure to realize above-average returns. This usher in the
strategy formulation phase where strategic decisions have to be made to ensure that Amazon
Assignment 1: Strategic Management and Strategic Competitiveness
stays at above-average returns realization. Following this will be the consolidation of the
skills and resources necessary to achieve the set objective. Finally, Amazon will implement
the discussed strategies to achieve above-average returns.
Resource-based Model
Every organization has its core competencies which they major on as they make a
large portion of their returns (Balashova & Gromova, 3). Using the resource-based model
Amazon Company has to identify all the resources it has at its disposal and assess its strategic
corporate value. After assessing the resources and determining their capabilities, Amazon
will then have to evaluate the degree of its competitiveness in the market. Having in mind
that it has to realize above-average returns in the competitive market, Amazon will have to
pinpoint viable industries that it can easily focus its resources on and exploit. Upon
identification of these industries, amazon will start formulating strategies on how to go about
this venture. The firm will then finalize with implementing their strategies and monitoring
them to realize above-average returns.
Amazon’s vision is well stated in its corporate vision statement “to be Earth’s most
customer-centric company, where customers can find and discover anything they might want
to buy online” (Panmore Institute, 4). Amazon has grown to be a global retailing company
with a wide reach to the corners of the world. As a matter of fact, Amazon’s logo is often
interpreted as being able to provide all goods starting with the letter ‘A’ to ‘Z’ as pointed out
with the curved arrow below the word Amazon.
Assignment 1: Strategic Management and Strategic Competitiveness
Amazon has a clear mission statement that summarizes its very existence as a good
mission statement should be (Millard, 5). The mission statement states that “We strive to
offer our customers the lowest possible prices, the best available selection, and the utmost
convenience” (Panmore Institute, 4). Most of amazon’s products are usually affordable, and
that is why they have many customers. In addition, amazon’s products have a wide
assortment and cater to all social classes with premium prices on premium products and
market prices on basic products. The delivery and customer care in Amazon is also excellent
as they register many successful deliveries and address customer complaints with
There are two categories of stakeholders the internal and external stakeholders
(Pinheiro 6). Amazon’s internal stakeholders are its employees who are well compensated
with the lowest wage at 15 dollars an hour which is above the US minimum wage of 7.25
dollars an hour. Amazon highly values its employees as it realizes that they are its first
customers that need to be satisfied. The employees usually respond in kind to deliver quality
services in time. The other key internal stakeholders are the managers and the owner who sail
the firms through all kinds of storms and have helped amazon be in its current position.
Amazon’s external stakeholders include suppliers who work hand in hand with the
company to ensure the timely delivery of supplies. The US government is also a key
stakeholder in the functioning of Amazon, and this it impacts majorly through the US
Securities and Exchange Commission. Finally, shareholders and investors have also helped
the company through the right track by giving their views and providing the necessary capital
needed for the expansion of the Amazon Company

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